Betty Jeanne and her husband, Bob Davis, moved to Hollywood to pursue a film career. She told an interviewer how she acquired her professional acting name. "I went under contract to MGM around 1946. They told me 'we can't have a Betty Davis, because of Bette Davis, and we can't have a Betty Grayson because of Kathryn Grayson'.... Then a guy in the casting department said 'how about Gail Davis?' So that's where it came from." In 1947, she made her motion picture debut in a comedy short film. She then appeared in minor roles in another four films, the first being The Romance of Rosy Ridge, then landed a supporting role under star Roy Rogers in the 1948 The Far Frontier. From 1948 to 53, Davis appeared in 32 feature films, all but three of which were in the Western genre. Twenty of the Western films were with Gene Autry, produced by his company, Gene Autry Productions, released and distributed by Columbia Pictures,
Television
In 1950, Davis began to guest star in television Westerns, notably in The Cisco Kid, in which she appeared six times in two roles, including that of a niece whose uncle is trying to stop her pending marriage to a gangster. She guest-starred in 1950s episodes entitled "Buried Treasure," "Friend in Need" and "Spanish Gold" of The Lone Ranger and twice each on The Range Rider, The Adventures of Kit Carson and Death Valley Days. Beginning in September 1950, through September 1954, she appeared in 15 episodes of The Gene Autry Show, sponsored by Wrigley'sDoublemint gum. Gail Davis was the answer to a long-held dream of Autry—providing Western programming with a star to whom girls could relate. He said: "Little boys have had their idols... from the beginning of the picture business.... Why not give the girls a Western star of their own?" Davis became that star, but on television rather than in movies, as Autry originally envisioned. Between 1954 and 1957, Davis starred in the Annie Oakley series which ran for 81 episodes. An adroit horseback rider, Davis also toured North America in Gene Autry's traveling rodeo. She went on to manage other celebrities. In 1961, she made a guest appearance on The Andy Griffith Show as Thelma Lou's cousin. She believed her success as Annie Oakley undermined other opportunities she might have had for other roles in the future. In 1982, she told a reporter "I tried to find other acting work, but I was so identified as Annie Oakley that directors would say, 'Gail, I'd like to hire you, but you re going to have to wait a few years, dye your hair and cut off your pigtails.' Directors just couldn't envision me in a sexy part or playing a heavy. I was always going to be Annie Oakley. So, as they say, I retired."
Recording
While Annie Oakley was popular on television, Davis made some recordings for Columbia and RCA Victor. Some were targeted toward children, and others were aimed at adults. However, Bob Leszczak wrote in his book, From Small Screen to Vinyl: A Guide to Television Stars Who Made Records, 1950-2000, "Even with two different musical avenues, none of the records caught on with the public."
Later years
Davis and her third husband, Carl Edward Guerriero, retired to the San Fernando Valley. During her retirement Davis made guest appearances at western memorabilia shows and film festivals. Her last public appearance was in 1994, when she received the Golden Boot award from the Motion Picture and Television Fund.
Family
While at the University of Texas at Austin in 1945, she met and married her first husband, Bob Davis, with whom she had a daughter, Terrie. Their marriage ended in divorce in 1952. During her tenure on Annie Oakley, she had an affair with Gene Autry. On June 25, 1959, she married Richard Pierce, a recording executive, in Las Vegas, Nevada.
"Back then I knew the show was having a positive impact, especially on little girls. It wasn't until years later that I realized just how much. Little girls had turned into influential women, thanking my portrayal of Annie for showing them the way."
Davis was presented a Golden Boot award in 1994 for her contributions to western movies.
