GameLine was a dialup game distribution service for the Atari 2600, developed and operated by Control Video Corporation. Subscribers could install the proprietary modem and storage cartridge in their home game console, accessing the GameLine service to download games over a telephone line. GameLine had an exclusive selection of games, and its pioneering business model eventually gave rise to America Online. Despite being ahead of its time, it wasn't very popular, possibly due to its price of $60 for the hardware, $15 for the membership fee, and $1 per game, which you could only keep for a week. In 1983, cable pioneer William von Meister was looking for a way to use his modem transmission technology, which was previously acquired in ill-fated attempts of sending music to cable companies. Legal issues caused cable providers to step away from the service, leaving Von Meister with a delivery tool and no content. He then converted his variable speed adaptive modem technology to download games from central servers to individual households. This allowed users to dial a system and, for a fee, download games to their GameLine modules. The game would typically work for 5-10 plays, after which the user would have to connect to GameLine again and pay for another download. The "Master Module" has 8 KB of RAM and a 1,200 Bps modem, and physically resembles an oversized silver Atari cartridge. It has a phone jack on the side that was used to link the Master Module with the CVC computers. The module is able to transmit with pulse or tone dialing, allowing the unit to be versatile in the field. The games available on the GameLine service were all from third-party gamemakers, the largest of which was Imagic. CVC tried, but failed to obtain licensing agreements from the largest game makers, such as Atari, Activision, Coleco, Mattel, and Parker Brothers.
Membership benefits
When a user registered with the service, they were given a PIN. This PIN was used to log into the central CVC computer and download the requested games. One of the benefits of registering was that users were given free games on their birthday. GameLine provided players an opportunity to compete in contests with selected games, where they could upload a high score. Prizes would be awarded to regional champions. One such regional prize was a GameLine windbreaker. Each subscriber to GameLine also received a professionally printed magazine titled GameLiner. GameLiner consists of information about new games added to the service, questions and answers, advice on better gameplay, and a list of all currently available games on GameLine.
Discontinuation
GameLine was originally envisioned to not provide just games, but also news, stock quotes, sports reporting and scores, electronic mail, online banking, online forums, and a wide variety of information including airline schedules, horoscopes, and classified ads. GameLine ceased operations before any of these expanded services were offered, though StockLine and SportsLine were reportedly near complete implementation. Control Video Corporation was one of many smaller companies that went bust in the video game crash of 1983.
Legacy
Even though the GameLine was discontinued, the investors and founding members of CVC went on to start a new company that would continue to use the technological infrastructure they had built. The company, named Quantum Computer Services, was created by Steve Case, among others. This company created a service named Quantum Link which linked together Commodore 64 and Commodore 128 users offering many of the expanded services originally envisioned for GameLine. Quantum Computer Services eventually became America Online in October 1991, which became extremely successful during the 1990s, and eventually took over Time Warner in 2001, but was spun off a few years later. Though the company still technically exists, support for the GameLine does not. The game titled Save The Whales was exclusive to the GameLine and although it was never released on a cartridge, a prototype was found in early 2002.
