Jacksonville's first football venue was built in 1927 and 1928 with a seating capacity of 7,600. Known as Fairfield Stadium, its primary purpose was to serve as home field for Jacksonville's three new high schools – Lee, Jackson and Landon. At the opening of the stadium, Florida Governor John W. Martin called the stadium "the best place in Florida to watch a football game!" On January 1, 1946, the stadium received national attention when it hosted the first Gator Bowl game. The stadium was expanded to 16,000 seats in 1948, and the structure was renamed the Gator Bowl. Prior to the 1949 game, the seating capacity was expanded to 36,058, at which it remained until 1957.
It was home to the World Football League's Jacksonville Sharks in 1974 and the Jacksonville Express in 1975. It was the home of a North American Soccer League team, the Jacksonville Tea Men from 1981 to 1984 and then a United States Football League team, the Jacksonville Bulls from 1984 to 1985. The stadium was the site of the Gator Bowl from 1949 to 1993. It also hosted the annual Florida-Georgia game between the University of Georgia and the University of Florida college football teams from 1933 to 1993. The Gator Bowl hosted the 1968 and 1969 AFL All-Star Games.
played a concert at the Gator Bowl on their first American Tour on September 11, 1964. When the Beatles found out that the concert was going to be racially segregated, they refused to play there unless they allowed the audience to be desegregated, as there was no segregation in Europe. Paul McCartney went on record about their disapproval of the situation and their lack of understanding of segregation in the first place. John Lennon said, "We never play to segregated audiences and we aren't going to start now. I'd sooner lose our appearance money." City officials relented, allowing the stadium to be integrated, and the band played to a desegregated audience. The concert was held the day afterHurricane Dora struck St. Augustine and Jacksonville. Most of Jacksonville was without electricity and power was not restored for several days. Despite the hurricane, 23,000 fans attended, paying $4 and $5 for tickets. During the concert, Ringo Starr's drums were nailed to the stage because of 45 mph winds.
Near-total demolition
The historic structure was almost entirely razed in 1994, as part of a massive remodeling effort which essentially built a new stadium. The new stadium was renamed Jacksonville Municipal Stadium. Almost none of the original infrastructure remains, except for the west upper deck and the ramping system. While Jacksonville Municipal Stadium was being constructed, the Florida-Georgia game alternated between the two schools' home stadiums, with Florida's Ben Hill Griffin Stadium hosting in 1994 and Georgia's Sanford Stadium hosting in 1995. The game resumed the following year in Jacksonville.
