'Gauranga' means 'having a white, yellowish, or golden complexion'. The term is a bahuvrihi compound from:
*'Gaura' which means 'fair', 'gold', 'yellow', and 'saffron'
* 'Anga' which means 'limb', 'constituent', and 'component part'
Gaudiya Vaishnavism
the term 'Gauranga' is relevant in Gaudiya Vaishnavism due to scriptural verses such as the following found in the Bhagavata Purana : 'Krsna' means 'black'; 'Akṛṣṇam' means 'not black' or 'golden'. 'Gauranga' refers to the golden skin complexion of Chaitanya Mahaprabhu, most notable for popularising the 16 syllable "Hare Krishna" maha-mantra, also known as the Nama-Sankirtan : On this kind of scriptural basis, Lord Chaitanya is considered to be an avatar of the Supreme Lord Krishna. In essence, Lord Chaitanya appeared by His causeless mercy in this age of Kali Yuga to deliver us by spreading Yuga-Dharma, in this instance via chanting of the Holy names of the Lord as the easiest means of achieving liberation. This mantra is intended to spread love for God without seeing any mundane qualification or characteristic such as color, cast, creed, or nationality. He came as a devotee of the Lord to teach the conditioned souls how to discharge devotional service properly. The master is teaching the servant by his own example. Therefore, the path chalked out by Lord Chaitanya is taken as the most perfect by all the acharyas. Shrila Bhaktisiddhanta Sarasvati Prabhupada, the spiritual master of A.C. Bhativedanta Swami Prabhupada has sung: Śrī-kṛṣṇa-Caitanya rādhā-kṛṣṇa nahe anya - as He Lord Chaitanya is Krishna himself in the mood of his best devotee - Shrimati Radharani - who excels everyone in her service, love and devotion to the Lord. His principle teachings are that the soul or the living entity is the eternal servant of Lord Krishna and it can obtain true happiness only by serving him with love and devotion and that the chanting of the holy names of the Lord is the only means of spiritual realization in this age.
Within ISKCON, A. C. Bhaktivedanta Swami Prabhupada propagated that whoever hears, reads, or speaks the name is blessed with fortune and happiness due to Chaitanya Mahaprabhu's extraordinary saintly nature. A. C. Bhaktivedanta Swami Prabhupada distributed Krishna Consciousness throughout the entire world in only ten short years after he had departed from India on His preaching mission as instructed by his Guru Srila Bhaktisiddhanta Saraswati Thakur Prabhupada. New York CityGaudiya Vaishnava devotees have been recently known to ask random pedestrians "Can you guys say Gauranga?" enlightening the pedestrians with dance and song in the streets of New York City. https://www.youtube.com/watch?v=D0omEz4tcOM. A. C. Bhaktivedanta Swami Prabhupada promoted singing Gauranga's Name and dancing in the streets as one of the most important and effective ways to help distribute the mercy of Lord Gauranga. Stickers bearing the word Gouranga or stating "Call out Gouranga and be happy!" began appearing on bridges over motorways and railways in Scotland, the North of the Bhaktivedanta Manor in England and north of Wales from the mid-nineties onwards. Stickers and fridge magnets with the phrase have also been handed out by Hare Krishna devotees at music festivals throughout the UK.
