Genius Sports


Genius Sports is a sports data and technology company that provides data management and integrity services to major sports leagues and organizations.
The company was formed in 2016 following a merger between Betgenius, a technology and data supplier to the betting industry, and SportingPulse International, a sports data and software business, to form Genius Sports Group.
Betgenius became a subsidiary of Genius Sports Group with its co-founder Mark Locke becoming the Group CEO.
In 2017, Genius Sports acquired Data Project, a volleyball technology provider.
In July 2018, Genius Sports Group was acquired by Apax Partners.

Operations

Genius Sports provides software solutions to sports leagues and federations. This technology enables sports to capture, manage and distribute their data and statistics and is used by basketball leagues globally.
In September 2017, the PGA Tour launched a new Integrity Program to "maintain integrity and prevent mitigate betting-related corruption in PGA Tour competitions." Genius Sports was selected to support the PGA Tour through bet monitoring and educational services.
In November 2018, Football DataCo, the rights holder of all the professional football leagues in England and Scotland, announced its new integrity strategy alongside Genius Sports and Perform Group. This agreement marked the first time two technology companies had combined to help protect a sport against match-fixing.
In May 2018, the National Collegiate Athletics Association announced a landmark new statistics initiative for its 1,100 Members alongside Genius Sports. The deal aimed to modernise how NCAA Schools and Conferences harness game statistics to engage fans, drive performance levels and manage their operations.
On May 3, 2019, Genius Sports struck a deal with the NASCAR stock-car racing association to become the exclusive provider of NASCAR data to licensed sportsbooks around the world.
On May 9, 2019, Genius Sports announced a deal with Football DataCo to be the official supplier of live data to the global sports betting industry for the Premier League, English Football League and Scottish Professional Football League, replacing the leagues’ previous supplier, Perform Group, which instead agreed to be acquired by investment firm Vista Equity Partners. The multi-year deal will commence with the start of the leagues’ 2019/20 seasons.
FIBA, the world governing body of basketball, announced a long-term extension of its 15-year partnership with Genius Sports in July 2019, providing statistics collection, distribution and competition management solutions to its member leagues and federations.
Genius Sports partnered with the German Football Association and Superliga Argentina in July and August 2019 to help protect their competitions from match-fixing and betting-related corruption.
In October 2019, Genius Sports announced the acquisition of Oppia Performance, an automated video production and streaming company.