SR 369 begins at an intersection with SR 20 near the community of Macedonia in eastern Cherokee County, and travels in a loop to the east, through unincorporated and generally rural areas of Cherokee and Forsyth counties. This includes Matt, for which the road is named Matt Highway west of SR 9, while running southeast from Matt to Coal Mountain. The intersection of SR 369 and US 19/SR 400 is just north of the end of the limited-access portion of US 19/SR 400 at exit 17. East of US 19/SR 400, now locally known as Browns Bridge Road, SR 369 crosses the northern branches of Lake Lanier in Forsyth County, before crossing the main channel of the lake via Browns Bridge into Hall County. The route then becomes Jesse Jewell Parkway once it reaches SR 13 in Gainesville, and forms a major thoroughfare in Gainesville, before it reaches its eastern terminus at I-985/US 23. The Georgia Department of Transportationaverage annual daily traffic numbers for the year 2011 show an average of about 5,600 vehicles per day between the route's western terminus and Old Federal Road in Forsyth County, with the exception of an average vehicle load of 9,960 on a short stretch of the route around Yellow Creek Road, which is a south-to-north feeder route to the Big Canoeresidential development in Pickens County. SR 369's vehicle load continues to increase as it travels to the east, going from 6,470 west of Matt to just over 11,000 east of Matt to SR 9. The average vehicle count then fluctuates from 16,340 between SR 9 and SR 400 to just 7,400 east of SR 400 to SR 306, peaks at 21,430 east of SR 306 to the HallCounty line, and then holds at around 12,000 as the route loops around Lake Lanier. Once SR 369 reaches the Gainesville area, the vehicle loads increases greatly to around 27,000 between SR 53 and SR 13, with a peak of 36,750 in downtown Gainesville.
History
The roadway signed today as SR 369 makes its first appearance on Georgia state highway maps in 1940, when the section of the route between SR 9 and Gainesville is shown as unimproved but maintained. This road was signed as SR 141. By early in 1944, the Hall County portion of the road had been improved to feature hard surface. It was 1957 before the entirety of that stretch of the route had been covered by hard surface. By 1953, a U-shaped paved connecting road is shown traveling north for about, and then east for another from SR 20 to SR 9, which then continues as SR 141. This routing appears to correspond to portions of today's Hurt Bridge Road from SR 20 north to Holbrook Road, and a portion of roadway curving northeast to just west of Matt, which does not appear to exist today. By 1966, the west-to-east portion of this connecting road had been extended another further west, and was by then signed as SR 141, but did not yet connect to SR 20. This extension appears to travel to what is today called Heardsville Road, which travels south-to-north from SR 20 through the communities of Ducktown and Heardsville to intersect with today's SR 369. Sometime in 1970, the route as it exists today was not only completed and extended to its intersection with SR 20 near Macedonia, but was also signed as SR 369.
Major intersections
Connector route
State Route 369 Connector was a connector route that traveled south-to-north from the SR 369 mainline in Matt to SR 9 in Silver City, completely within Forsyth County. It was known locally as Bannister Road. It was decommissioned in 1986.
