Ginza is a district of Chūō, Tokyo, located south of Yaesu and Kyōbashi, west of Tsukiji, east of Yūrakuchō and Uchisaiwaichō, and north of Shinbashi. It is a popular upscale shopping area of Tokyo, with numerous internationally renowned department stores, boutiques, restaurants and coffeehouses located in its vicinity. It is considered to be one of the most expensive, elegant, and luxurious streets in the world. Ginza was a part of the old Kyobashi ward of Tokyo City, which, together with Nihonbashi and Kanda, formed the core of Shitamachi, the original downtown center of Edo-Tokyo.
History
Ginza was built upon a former swamp that was filled in during the 16th century. The name Ginza comes after the establishment of a silver-coin mint established there in 1612, during the Edo period. After a devastating fire in 1872 burned down most of the area, the Meiji government designated the Ginza area as a "model of modernization." The government planned the construction of fireproof brick buildings and larger, better streets connecting Shimbashi Station all the way to the foreign concession in Tsukiji. Soon after the fire, redevelopment schemes were prepared by Colin Alexander McVean a chief surveyor of the Public Works under direction of Yamao Yozo, but execution designs were provided by the Irish-born engineerThomas Waters; the Bureau of Construction of the Ministry of Finance was in charge of construction. In the following year, a Western-style shopping promenade on the street from the Shinbashi bridge to the Kyōbashi bridge in the southwestern part of Chūō with two- and three-story Georgian brick buildings was completed. These "bricktown" buildings were initially offered for sale and later were leased, but the high rent prevented many of them from being permanently occupied. Moreover, the construction was not adapted to the climate, and the bold design contrasted the traditional Japanese notion of home construction. The new Ginza was not popular with visiting foreigners, who were looking for a more Edo-styled city. Isabella Bird visited in 1878 and in 1880 implied that Ginza was less like an Oriental city than like the outskirts of Chicago or Melbourne. Philip Terry, the English writer of tour guides, likened it to Broadway, not in a positive sense. Nevertheless, the area flourished as a symbol of "civilization and enlightenment" thanks to the presence of newspapers and magazine companies, which helped spread the latest trends of the day. The area was also known for its window displays, an example of modern marketing techniques. Everyone visited so the custom of "killing time in Ginza" developed strongly between the two world wars. Most of these European-style buildings disappeared, but some older buildings still remain, most famously the Wakō building with the now-iconic Hattori Clock Tower. The building and the clock tower were originally built by Kintarō Hattori, the founder of Seiko. Its recent history has seen it as a prominent outpost of Western luxury shops. Ginza is a popular destination on weekends, when the main north-south artery is closed to traffic since the 1960s, under governor Ryokichi Minobe.
Economy
Many leading fashion houses' flagship stores are located here, in the area with the highest concentration of Western shops in Tokyo. It is one of two locations in Tokyo considered by Chevalier and Mazzalovo to be the best locations for a luxury goods store. Prominent high-end retailers include the American company Carolina Herrera New York, French companies Chanel, Dior, Louis Vuitton and Saint Laurent, Italian company Gucci and Austrian brands Swarovski and Riedel. Flagship electronic retail stores like the Sony showroom and the Apple Store are also here. The electronics company, Ricoh is headquartered in the Ricoh Building in Ginza. The neighborhood is a major shopping district. It is home to Wako department store, which is located in a building dating from 1894. The building has a clock tower. There are many department stores in the area, including Hankyu, Seibu, and Matsuya, in which there are many shops: grocery stores, restaurants, women and men clothes, sports wear, and jewellers etc. There are also art galleries. Kabuki-za is the theater for kabuki, one of Japanese traditional playing, and locates on between Ginza and Tsukiji. The building was opened in 1889 and has been reconstructed several times because of war and fire. The present building was built in 2013.
Pedestrianization
Each Saturday and Sunday, from 12:00 p.m. until 5:00 p.m., the main street through Ginza is closed off to road traffic, allowing people to walk freely. This is called or Hokoten for short, literally meaning "pedestrian heaven". There are some people who do street performance such as magic and playing instruments. As a famous photo spot, some cats sleep on signs, where people can put their own cats onto these signs. The location where cats are is different depending on the date.
