Give the People What They Want (The O'Jays song) Give the People What They Want Kenny Gamble & Leon Huff and performed R&B vocal group The O'Jays . Gamble & Huff also produced the track and was a release from the O"Jays album Survival .Chart History "Give the People What They Want" spent one week at number one on the R&B singles chart in the summer of 1975. It peaked at number 45 on the Billboard Hot 100.Charts Use in Media The song is currently being used by NBC's WCAU-TV-10 to promote the station's news and other programming. The chorus plays with no other voice-over, along with clips of action in the streets , and station on-air staff with slogans promoting programming. The campaign debuted on 12 February 2010 , including a clip of Jay Leno at 11:35, after The Tonight Show with Conan O'Brien was off the air . The song is used as the intro theme music for former NBA player Jalen Rose's, and ESPN Employee David Jacoby podcast Jalen and Jacoby , for ESPN. The phrase has become Rose's unofficial catchphrase. The song was also used in a Samsung smartphone TV commercial in February 2017 , and then an American Express commercial the following year.Sampling This song is heavily sampled in EPMD's song "Give the People" from their 1990 album Business as Usual . Barack Obama's 2008 presidential candidacy.
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