Golden Flake


Golden Flake Snack Foods, is a producer of potato chips, tortilla chips, corn chips, cheese curls, fried pork skins, and other snack foods in the southern United States. It is now part of Utz Quality Foods.

History

The Golden Flake brand was established in the 1920s by Mose Lischkoff and Frank Mosher in a Birmingham, Alabama grocery store basement. The company changed its name from Magic City Foods to Golden Flake, Inc. in 1956 after having been bought and sold by several different owners. In 1968, the company went public, changing its name again to Golden Enterprises, Inc. It is still publicly traded today, listed in the NASDAQ under the symbol "GLDC".
One of its most famous spokesman was Paul "Bear" Bryant, the legendary head football coach for the Alabama Crimson Tide. For years, the potato chips, along with Coca-Cola, were marketed with the slogan, "'Great Pair' says 'the Bear'".
On July 19, 2016, Golden Flake announced that it was being acquired by Utz for $12.00 per share in cash, representing a 71% premium over the average 30 day trading price of $7.00.