Golf Wang is an American clothing brand established in 2011 by American musician Tyler, the Creator. The brand is known for its colorful, vibrant, and sometimes controversial designs. The name Golf Wang is a spoonerism of Wolf Gang, a common phrase used throughout Tyler's early music. The brand caters to streetwear, skateboarding, and hip hop culture. The brand produces clothes, shoes, accessories as well as manufactures skateboards which are designed and styled by Tyler and modeled by his close friends.
Collaborations
Golf Wang has collaborated with skateboard shoe brand Vans starting in 2012. Golf Wang chose to try their designs on the Old Skool Pro "S" silhouette. The first collection in 2012, consisted bold color uppers with a gum sole. The second collection in 2014, consisted of three bold color ways of the model with a contrasting pink sole. After two successful collaborations with vans, Golf Wang was ready for a third collaboration. Similar of the previous releases, Golf Wang stuck with vibrant colors on the checkered Old Skool silhouette in 2015. They have made several different pairs and colors, including shoes with the Odd Future donut logo. Since then, Tyler has left Vans and has collaborated with American shoe brand Converse. The rapper and shoe company teamed up to design a special pair of shoes to promote Tyler's new album, Flower Boy. The style is known as "GOLF le FLEUR*". The first set of blue shoes were released on July 13, 2017, although members of the Golf 2016 fashion show were given a pair a few days before they were sold.
Fashion shows
Collections are usually released or "dropped" twice a year, for Spring/Summer and for Fall/Winter. The first fashion show, named Golf 2016, was held on June 11, 2016, and was attended by Kanye West, Dylan and Cole Sprouse, Kendall Jenner, and YG. A new shoe brand named 'Golf le Fleur' was also announced at the show. On November 2, 2017, three colorways for the "Golf le Fleur x Converse" were released called "Jolly Green", "Solar Power" and "Vanilla" using the same Converse One-Star shoe but with a flower shape surrounding the star.
GOLF le FLEUR*
On June 11, 2016, during the Golf Wang fashion show, a new shoe brand was announced. Dubbed "Golf le Fleur", it was announced to be a collaboration between Tyler, the Creator and Converse. After the fashion show, attendees were given a sheet of 3 shoes which they could pick one pair for free. This, however, never came to be. However, in mid July 2017, attendees of the fashion show were given a free pair of Converse shoes, known as "Clearwaters". These came with a signature insole and limited edition color, and roughly a week later, these were released to the public on July 13, 2017. On August 3, 2017, the first set of Golf le Fleurs was released. They came in 4 colors, called "Airway Blue", "Peach Pearl", "Sulfur", and "Fuschia Glow". On October 16, 2017, the second set of Golf le Fleurs was announced. This set was named the "Uno", which contained 3 new shoes, with a brand new insole, design, and bottom. The colors, Jolly Green, Vanilla, and Solar Power, were released on November 2, 2017. On January 4, 2018, the second set of "Unos", and the third overall set of Golf le Fleurs were announced. They were released on January 18, 2018, with the colors "Bachelor Blue", "Geranium Pink", and "Jade Lime". On April 23, 2018, the first set of the a line known as "Monos", and the fourth overall set of Golf le Fleurs were announced. They are a monotone colored shoe, and on April 26, 2018, were released. The colors were "Black", "White", "Greener Pastures", "Limoges", and "Rhubarb". On May 23, the third set of "Unos", and the fifth overall set of Golf le Fleurs were announced. They were released on June 1, 2018 with the colors "Purple Heart", "Molten Lava", "Candy Pink", and "Plume". On February 23, the "Industrial" line was released with another rework of the Converse "One Star". The shoes were released with barely blue/egret/black and barely blue/patriot/egret colorways. The line also included matching '60s workwear boilersuits. On May 17, the "Velvet le Fleur" line was released. This included 2 reworks of the "One Star" in red and brown as well as a rework of the "Chuck 70" in purple. All of which use a quilted velvet material. On June 28, another pair of "Unos" was released featuring a bright rainbow sole and an all-white upper.
Golf Wang store
From 2011 to 2014, Tyler had an Odd Future/Golf Wang shop on Fairfax Avenue, which later closed due to disagreements with the landlord. On October 25, 2017, after much speculation and many rumors, Tyler announced a brand new Golf Wang store, simply named "GOLF", which opened the next day and is located on 350 North Fairfax Avenue in Los Angeles, California. It officially opened on October 26, 2017, and features an indoor skating bowl. During the George Floyd protests in Los Angeles, the GOLF store was damaged. However, the official Golf Wang Instagram account reaffirmed that the store would be fine and that people should be more concerned about the racial injustices in America over their store being damaged.
Golf Media
Tyler also has an app, called Golf Media, which was released April 8, 2015. This app is defined as "Tyler and his brain without restrictions and bullshit". The app costs $5 a month, the first week free. Subscribers get premium access to exclusive videos, music, photos, etc. Subscribers originally got access to merchandise released on the website one day early, however this was discontinued in early 2016 for unknown reasons. On June 29, 2018, it was announced through the Golf Media app that Golf Media would be discontinued on July 31, 2018. There has not been an official announcement by Tyler other than the message given in the app, or any reason given as to why it's going to be discontinued as of now.
