Google Search Console


Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.
Until May 20, 2015 the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface. In September of 2019, old Search Console reports, including the home and dashboard pages, were removed.

Features

The service includes tools that let webmasters
The list of inbound links on Google Webmaster Tools is generally much larger than the list of inbound links that can be discovered using the link:example.com search query on Google itself. The list on Google Webmaster Tools includes nofollow links that do not convey search engine optimization authority to the linked site. On the other hand, the list of links generated with a link:example.com type query is deemed by Google to be "important" links in a controversial way. Google Webmaster Tools, as well as the Google index, seems to routinely ignore link spam.
Once a manual penalty has been removed, Google Webmaster Tools will still display the penalty for another 1–3 days. After the Google Search Console rebrand, information has been produced demonstrating that Google Search Console creates data points that do not reconcile with Google Analytics or ranking data, particularly within the local search market.