Great Singapore Sale


The Great Singapore Sale is a shopping event that happens annually in Singapore. Although it is called a sale, the Great Singapore Sale is in fact an event that is organised by the Singapore Retailers Association, and co-organised by stores and malls to promote the tourism industry in Singapore.
In 2013, MasterCard Singapore launched the Princess Singapore Campaign where they collaborated with famous Singapore bloggers to promote the initiative. That year, over US$1.5 billion was spent by MasterCard Cardholders during the Great Singapore Sale 2013.
In 2020, due to the circuit breaker measures and a ban on tourists as a result of COVID-19 pandemic in Singapore, the Great Singapore Sale is cancelled on 3 May, making it the first time in its 26-year-run.. It was postponed to start from 9 August following the review, and moved online.