Great Wolf Resorts


Great Wolf Resorts is a chain of indoor water parks. The company owns and operates its family resorts under the Great Wolf Lodge brand. In addition to a water park, each resort features restaurants, arcades, spas and children's activities. Great Wolf Resorts is headquartered in Chicago, Illinois. The Resorts' mascots are Wiley the Wolf, Violet the Wolf, and Oliver Raccoon with additional characters like Rachel Raccoon, Brinley Bear, and Sammy the Squirrel.

History

Great Wolf Lodge began as a small indoor water park resort called Black Wolf Lodge which was founded in 1997 by brothers Jack and Andrew "Turk" Waterman, the original owners of Noah's Ark water park in Wisconsin Dells, Wisconsin. Black Wolf Lodge was purchased by The Great Lakes Companies Inc in 1999. In 2000, founders Marc Vaccaro and Bruce Neviaser changed the name to Great Wolf Lodge and the company headquarters were established in Madison, Wisconsin. In 2001, the company built a second location in Sandusky, Ohio, and named it Great Bear Lodge. When a third location opened in 2003, the decision was made to place all future parks under the Great Wolf Lodge banner. The name of the Ohio location was changed to Great Wolf Lodge in 2004. The chain has since added sixteen additional locations and has one under construction.
On May 1, 2012, Great Wolf announced they were adding a new amenity or attraction to each of their resorts in time for the summer season. In addition, they spent over $4 million renovating the company's first two locations – Wisconsin Dells and Sandusky.
In April 2017, Great Wolf relocated their corporate headquarters to Chicago, Illinois.

Apollo acquisition

On March 13, 2012, Apollo Global Management announced an agreement to acquire the company for $703 million. Following the announcement, an investor group filed a complaint in Delaware Chancery Court stating that the deal, in which Apollo would pay $5 a share, undervalued the company. On April 12, 2012, KSL Capital Partners made an unsolicited offer of $6.25 a share, and Apollo followed suit raising its bid to $6.75 a share. KSL then raised its cash offer to $7 a share on April 8, 2012, beginning a rare public bidding war. After Apollo upped its offer again to $7.85 a share on April 20, 2012, KSL Capital Partners later announced it would not be making additional offers. The company's shares traded as low as $2.18 in October 2011, but they climbed above $5 following the announcement in March 2012 and reached a 52-week high of $7.50 during trading in April 2012.

Centerbridge acquisition

On March 24, 2015, Centerbridge Partners reached an agreement with Apollo to acquire the Great Wolf chain for $1.35 billion. The acquisition was finalized on May 12, 2015.

Blackstone and Centerbridge Joint Venture

In September 2019, Blackstone Group made a deal to purchase 65% controlling interest in Great Wolf Resorts from Centerbridge Partners. The two firms agreed to form a $2.9 billion joint-venture to own the company.

Properties

Great Wolf Lodge locations:
CityYear Opened
Wisconsin Dells, Wisconsin1997
Sandusky, Ohio2001
Traverse City, Michigan2003
Kansas City, Kansas2003
Williamsburg, Virginia2005
2005
Niagara Falls, Ontario2006
Mason, Ohio2006
Grapevine, Texas2007
Grand Mound, Washington2008
Concord, North Carolina2009
Fitchburg, Massachusetts2014
Garden Grove, California2016
Colorado Springs, Colorado2016
Bloomington, Minnesota2017
LaGrange, Georgia2018
Gurnee, Illinois2018
Salt River, Arizona2019

Previous locations:
Locations under construction:
Locations under consideration:
Great Wolf Lodge also owns MagiQuest.

In popular culture

Great Wolf's previous CEO Kim Schaefer was featured in the U.S. version of TV's Undercover Boss, which included visits to several lodges where she worked alongside a lifeguard supervisor, front desk clerk, and restaurant waitstaff as well as participated in the children's program. In recent years, Ryan Kaji of Ryan ToysReview has made several trips to Great Wolf Lodge with his family. They've made several videos about their experiences there.