Green Tortoise was one of several low-cost, no-frills "alternative" bus companies established in the 1970s and based in California and the Pacific Northwest, providing long-distance bus service, but by 1982 it was one of only two still in operation. Also commonly referred to as " bus" companies during the 1970s, for their counterculture vibe and casual atmosphere, the first such company was Grey Rabbit, which started in 1971 and was based in San Francisco. Gardner Kent founded Green Tortoise in 1973 and based its name on that of Grey Rabbit. Although the two companies were very similar, Grey Rabbit put more emphasis on making the journey time shorte.g. San Francisco to New York in less than four dayswhereas Kent planned a service that would be a little slower but more relaxed, with more stops and where the experience of the trip itself was more important. 's University District, 1984Green Tortoise's buses for its first two decades or more were secondhand transit buses built in the 1950s and modified by the removal of nearly all seatsreplaced by a long foam bed in the rear two-thirds of the busand the installation of overhead luggage racks that could be converted into bunk beds. In a 1982 article in The Sunday Oregonian, a reporter for the Field News Service wrote that, "The hippie bus companies may have been known for speed but never comfort. Buses were old, overcrowded and prone to breakdowns — frequently stranding their generally hirsute passengers in the often highly unsympathetic hinterlands." Although the use of old buses continued, Kent made changes targeting the other problems. In 1979, Green Tortoise lengthened its cross-country journey time to seven days and began focusing more on tour bus service than on transportation. It also added trips to Mexico and Alaska. Green Tortoise, Grey Rabbit and the smaller alternative bus companies all operated informally and without licenses for interstate operation during the 1970s. In 1981, the Tortoise and Rabbit, the only two still operating, both were granted temporary operating permits by the Interstate Commerce Commission. However, ridership on the alternative buses had been declining ever since the implementation of U.S. airline deregulation in the late 1970s, which had spawned much lower airfares. Grey Rabbit went under in 1983 and was acquired by Green Tortoise. In the early 1980s, the Tortoise's fleet still consisted of buses built in the 1950s. In 1983, the company was still operating a regular weekly service from San Francisco to Portland and San Francisco to Los Angeles, along with occasional cross-country trips, in addition to its slower-paced excursions. The company had 14 buses and 50 employees at its peak, in the late 1980s.
Description and destinations
The company's buses are fitted with bunk beds so that passengers can lounge or sleep while the bus is moving. This is done at night so that a destination can be reached in the morning. The company aims to foster a social environment among its passengers, who work together to cook most meals, which are often vegetarian. There are usually opportunities for camping during a trip. Itineraries typically try to avoid heavily touristed locations, and prioritize places of natural and cultural interest such as national parks, monuments, forests, hot springs, or archaeological ruins. Green Tortoise has historically made trips to destinations in the United States including Alaska and regular summer coast-to-coast routes from San Francisco to Boston and back. Special trips are also arranged to festivals every year, including a Mardi Gras trip to New Orleans, the Oregon Country Fair and Burning Man, where they also operate a shuttle bus from the event into nearby Gerlach and Empire, Nevada. Trips outside the U.S. have included Mexico, Guatemala, Belize, and Canada. The company discontinued its regularly scheduled service between San Francisco and Seattle via Eugene and Portland in 2001, in favor of focusing on "adventure camping trips". In 1992, the company's annual revenue was around $1.4 million. It had 50 employees and a fleet of 10 buses at that time, with a bus-renovation garage in Lowell, Oregon. In 2004, the fleet was still mostly made up of 1950s ex-Greyhound buses and 1960s ex-transit buses, but at least one or two new 1990s highway coaches had been added.
Hostels
Since the mid-1990s, Green Tortoise has also operated two hostels. The first one opened in Seattle in 1993 and the second in San Francisco in 1994. The Seattle hostel was originally located in the Queen Anne neighborhood, but moved in 1997 to a location on Second Avenue in downtown Seattle, taking over the former Forest Hotel after a year of remodeling. That building was demolished in 2006, and the hostel moved to a different location in downtown Seattle, on Pike Street, across from the Pike Place Market. According to The Seattle Times, Hostelworld.com named Green Tortoise's Seattle hostel one of the top ten hostels in North America in its 2009 annual awards.
