HDFC securities Limited is a financial services intermediary and a subsidiary of HDFC Bank, a private sector bank in India. It is one of the leading stock broking companies in India and has completed 19 years of operation. HDFC securities was founded in the year 2000 and is headquartered in Mumbai with branches across major cities and towns in India.
History
HDFC securities began operations in April 2000. In the beginning it was a joint venture between HDFC Bank Limited, HDFC Limited and Indocean eSecurities Holdings Limited. Along with offering stock broking services, HDFC securities is also a distributor of financial products. In 2006, HDFC Bank bought HDFC Ltd's stake and in 2008 acquired another 4% from Indocean eSecurities. Currently HDFC securities is a subsidiary of HDFC Bank.
Management
Mr. Bharat Shah - Chairman, HDFC securities Limited
HDFC Securities Ltd, is a stock broking and distribution arm of the HDFC Group. One of the oldest broking houses in India, its operations include stock broking and distribution of various financial products. It is a corporate member of both the Bombay Stock Exchange and the National Stock exchange. HDFC securities is well known with professional traders for its comprehensive online trading portal offerings.
Products and Services
HDFC securities provides a 3-in-1 Online Investment Account which is a combination of HDFC Bank Savings and Demat Accounts along with an HDFC securities trading account. Services:
Equities – Invest online in stocks of listed companies
Mutual Funds – Invest in mutual funds including equity, hybrid, tax saving or debt schemes from asset management companies
SIPs – Systematic investment plan that allows automated investments
Derivatives – Hedge or speculate on the price movement of stocks or index through its derivative products viz. Futures and Options
Bonds, NCDs & Corporate FDs – Invest in fixed income instruments such as bonds, NCDs and Corporate FDs
ETFs - Invest in exchange-traded funds
Value Added Services - Provides investing and trading ideas, along with financial tools and calculators, tax solutions, will planning and robot advisors.
MCX - Invest in bullion, metals, energy and agricultural commodities
smallcases - Invest in a curated basket of stocks based on a theme or market trend.
Milestones
April 2000: Inception of HDFC securities. It was a joint venture among HDFC Bank Limited, HDFC Limited and Indocean eSecurities Holdings Limited. April 2000: Inauguration of the first branch in Mumbai May 2000: HDFC securities launched its own website June 2000: Launched stock trading on Bombay Stock Exchange August 2000: Launched stock trading on National Stock Exchange November 2000: Introduction of online trading August 2003: Rolled out online trading in Futures & Options January 2006: Introduced online IPO/FD system that allowed investors to invest in IPOs and Corporate Fixed Deposits online March 2008: Pioneered the concept of SIP in equities by launching Do-It-Yourself in equities and ETFs December 2009: Launched BLINK: a trading engine that lets traders place stock orders at lightning fast speed, November 2010: Launched state of the art website with several advanced features such as unified search option, single sign on, search engine friendly architecture, portfolio tracker and a robust research radar February 2011: One of the first brokerage houses to launch mobile trading app for equity trading June 2011: Rolled out Futures & Options on mobile trading platform December 2011: Launched an exclusive mobile trading app for Android phones and Blackberry March 2012: Launched an exclusive mobile trading app for iPhone June 2012: Started offering National Pension System August 2012: Launched Deep ORS, a sophisticated portfolio tracker that allows investors to trade from their portfolio itself. June 2013: Introduced e-filing of Income Tax Return June 2013: Introduced online mutual fund service that allows customers to invest in mutual fund units through their trading account July 2013: Took DIYSIP online whereby the investors can invest, track and manage their DIYSIP investments online. April 2014: Launched an exclusive trading app for iPad June 2014: Launched next generation trading app for iPhone which facilitates a holistic investment experience September 2014: Launched next generation trading app for Android Phone which facilitates a holistic investment experience May 2018: Roll out virtual assistant service through voice based IoT devices on Google Home, Google Assistant and Amazon Alexa. One can Open an account, Get Investment Options and invest in stocks and mutual funds with their virtual assistant "Arya"
Awards or Recognitions
2017:Winner in "Retail Broking" category by Outlook Money 2016: Runner up in the "Best e-brokerage House" category by Outlook Money 2015: Runner up in the "Best e-brokerage House" category by Outlook Money 2014: Zee Business – India's Best Market Analyst Award 2014 under Equity Banking 2014: "Best Financial Markets Technology Implementation of the Year" award by The Asian Banker 2013: Runner up in the "Best e-brokerage House" category by Outlook Money 2012: Runner up in the "Best e-brokerage House" category by Outlook Money 2011: "Largest e-brokerage house" by BSE-Dun & Bradstreet 2010: Runner up in the "Best e-brokerage House" category by Outlook Money
