They were first known as Banco del Atlantico during the 1980s and later changed to Bital. On January 29, 2004 the entire branch network of Bital was rebranded as HSBC overnight. HSBC saturated newspapers, television and radio, purchased advertising space on every luggage trolley at Mexico City International Airport, on the sides of taxis, on buses, on the plastic bags in which newspapers are delivered, on flower stalls the side of tall buildings around Mexico City. That same day Bital customers received new credit cards with the HSBC logo and notification of changes to their account numbers.
Mexican banking
Under the HSBC brand, the bank maintains a network of around 1400 branches nationwide, with the longest opening hours including Saturdays. An innovation brought to the Mexican market was the first fixed-rate mortgage, which was an unusual product in Mexico, but was chosen to appeal to low-income customers concerned with the repossessions that followed the crisis of 1994-95.
ATM network
HSBC was the first Mexican bank to offer pre-approved personal loans via ATMs, and also has a program called "Niños con Futuro" which allows customers to make charitable donations via ATMs - this idea has since been taken up by HSBC Bank UK. HSBC Mexico also deploys advanced computerized modeling techniques to predict usage patterns for ATMs and ensure that they are best placed for usage and hence profit.
HSBC México, S.A. Institución de Banca Múltiple HSBC Seguros, S.A. de C.V. HSBC Afore, S.A. de C.V. HSBC Fianzas, S.A. HSBC Casa de Bolsa, S.A. de C.V. HSBC Operadora de Fondos, S.A. de C.V. HSBC also has a 19.99 percent stake in Financiera Independencia, S.A. de C.V. and its affiliate Serfincor, S.A. de C.V. which was acquired in the first half of 2006.
Regional Operations
As a principal member of the :Category:HSBC|HSBC Group HSBC Mexico is responsible for other operations in the area, principally HSBC Bank S.A., HSBC Colombia S.A. formerly Grupo Banistmo, HSBC Costa Rica through the acquisition of the local bank Banex, HSBC El Salvador by the acquisition of the local bank Banco Salvadoreño and HSBC Honduras through what was BGA.
Money laundering
In December 2012, HSBC was penalized $1.9 billion, the largest fine under the Bank Secrecy Act, for violating four U.S. laws designed to protect the U.S. financial system. HSBC had allegedly laundered at least $881 million in drugs proceeds through the U.S. financial system for international cartels, as well as processing an additional $660 million for banks in US sanctioned countries. According to the report, "The U.S. bank subsidiary failed to monitor more than $670 billion in wire transfers and more than $9.4 billion in purchases of physical dollars from its Mexico unit." As part of the agreement deferring its prosecution, HSBC acknowledged that for years it had ignored warning signs that drug cartels in Mexico were using its branches to launder millions of dollars, and also acknowledged that HSBC's international staff had stripped identifying information on transactions made through the United States from countries facing economic sanctions such as Iran and Sudan. Former HSBC Mexico Chief Executive Sandy Flockhart retired in 2012 from HSBC as part of the deal with the US authorities.
