Haig Fund


The Haig Fund is a charity set up in 1921 by Field Marshal Douglas Haig, 1st Earl Haig to assist ex-servicemen. The Haig Fund continues to support veterans from all conflicts and other military actions involving British Armed Forces up to the present day. Its members sell remembrance poppies in the weeks before Remembrance Day/Armistice Day. The words "Haig Fund" are no longer inscribed on the black button in the centre of each poppy; instead it reads "Poppy Appeal".

Controversy

Many have described Douglas Haig's strategy as blinkered and claim the military leader should bear a heavy and perhaps unforgivable responsibility for the British slaughter, calling into question the Commander's judgement and humanity.
For this reason the charity has tried to distance itself from the name of Earl Haig by rebranding as the poppy appeal.