The Entertainment Consumers Association was launched in response to the need for consumer rights advocacy following a string of anti-games and anti-gamer legislation which would have criminalized the sale of certain video games if not for the efforts of trade groups in opposition. The industry itself was well represented by the International Game Developers Association, the Entertainment Software Association, and the Entertainment Merchants Association, but those that purchase and play games went completely unrepresented until the launch of the ECA. Notable ECA publications include GamePolitics, and . While running the IEMA, Halpin was involved in a number of historically important changes including the Hot Coffee scandal, retailers carding for mature-rated games, and the standardization of PC games packaging and related platform identification marks. During that time he also became a favourite target of noted anti-games activist and attorney, Jack Thompson. The two opponents were scheduled to debate publicly at the 2007 Penny Arcade Expo, but the debate was cancelled and replaced in the schedule with keynote speaker, Wil Wheaton. Prior to Crest, ECA, and IEMA, Halpin was the founder and president of Cyberactive Media Group, a business-to-business publishing company. There he was publisher of Interactive Entertainment Magazine, which was the leading trade publication serving the sector. He also previously founded and was the publisher of GameDaily, the category's primary daily news outlet. Although he claims credit for coining the phrase "interactive entertainment," this claim is certainly untrue. Halpin previously founded and was the publisher of GameDaily, the category's primary daily news outlet and career site and job board, , which remains a staple HR tool serving the trade. Halpin also re-published David Sheff's Game Over, a book on the history of the video game industry considered by many to be the "Bible" of the video game business and re-launched the industry's first charitable organization, Games for Good.
Representation
While acting as president of the IEMA, Halpin was frequently called upon to represent the sector in mass-media outlets, speaking at conventions and trade shows, and in representing the medium to federal and state government representatives. His role became more public as president of the ECA while advocating consumer rights issues such as Net Neutrality and Universal Broadband, Fair Use and DMCA, ACTA negotiations transparency and Taxation on video games and other digital products. On March 25, 2009, speaking at the FTC workshop on Digital Rights, he recommended in testimony that the presence of embedded Digital Rights Management technology be disclosed to customers prior to the sale/license of the software and that End User License Agreements – also known as software license agreements – be standardized for packaged goods software. Halpin and ECA also represented the position of game consumers via an amicus brief and online petition regarding the U.S. Supreme Court case, Schwarzenegger v. EMA, known as the violent video games case.
Controversy
On December 2, 2009, controversy arose regarding the ECA’s membership cancellation policy, in which the association’s membership terms and conditions were changed without notifying ECA users. The change was made due to an exploit in a partner’s coupon codes. The cancellation policy change temporarily required that members mail a physical letter requesting cancellation while the association upgraded their systems. There were also complaints about the change in the terms and conditions being made without notifying the membership, which struck some members as ironic given the ECA’s stance regarding End User License Agreements. The three-week ordeal ended on December 24, 2009, once the promised new modules went public giving members online account termination and an online auto-renewal opt-out functionality similar to Xbox Live and ECA’s listing with the CT Better Business Bureau was raised to an A-.
