Hallmark holiday
In the United States, a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event. The name comes from Hallmark Cards, a privately owned American company, that benefits from such manufactured events through sales of greeting cards and other items. Holidays that have been referred to as "Hallmark holidays" include Valentine's Day, Mother's Day, Father's Day, Grandparents Day, Sweetest Day, Boss's Day, Administrative Professionals' Day, Teacher Appreciation Day, International Women's Day, and International Men's Day. The Hallmark corporation maintains that it "can't take credit for creating holidays."
