HallyuPopFest is a Korean pop music festival first held in Singapore from 7–9 September 2018. It was the largest K-Pop festival ever held in Southeast Asia, being the first of its kind in Singapore. The event featured 21 performing acts, showcasing 111 South Korean artists. It was held at the Singapore Indoor Stadium. The festival was first announced via a media release on May 24, 2018. The organizers at Singapore-based firm H.A.H. Entertainment promised "a strong base of fan favorites peppered with a few new faces."
HallyuPopFest 2018
On May 25, 2018, it was announced that 3-day passes would be available for fans. Beginning June 1, H.A.H. Entertainment began announcing the artist lineup for HallyuPopFest via the festival's social media accounts. HallyuPopFest 2018 had a number of activities lined up for ticket holders each day, starting with global auditions, showcases, artist engagement sessions involving hi-fives and group photos, a red carpet walk, and evening concerts. Fans who bought premium tickets could attend a meet and greet session and photo op. Korean Entertainment companiesJellyfish Entertainment, Starship Entertainment and Cube Entertainment each took a day at HallyuPopFest to run global auditions for idol trainee spots in Korea. The audience was treated with more artist interactions during the afternoon showcases. Both showcase artists and evening concert artists walked the red carpet outside Singapore Indoor Stadium for the day, made their way to a stage and answered a few questions from the media before proceeding along the carpet and posing for photographs. Fans lined the red carpet, interacting with their idols and handing them gifts. At the end of the last evening concert, Eric Nam announced that HallyuPopFest would be back for 2019. With the Red Carpet Walk held outdoors, Day 1's Red Carpet was almost cancelled due to rain, but the artists continued to walk, carrying umbrellas.
It was announced on 30 January that HallyuPopFest 2019 will be happening this year on Saturday, May 25 and Sunday, May 26. The festival will once again be held at Singapore Indoor Stadium. Returning for its second edition, HallyuPopFest establishes itself as South East Asia’s largest K-pop festival that aims to bring fans closer to their favourite Korean stars. Just like last year, the festival will feature afternoon showcases, evening concerts, red carpet events and fan engagement opportunities. No doubt that HallyuPopFest is a high-rated and well-anticipated K-pop festival, especially for K-pop fans in Singapore:
"If you could only choose one music festival to go to this year, HallyuPopFest is one not to be missed for K-pop fanatics. Returning for its sophomore edition in Singapore, the mega two-day extravaganza is back with an unstoppable lineup of big-name stars as well as up-and-coming acts that are all set to bring the house down this May."
An exciting addition to this year's festival will be an all-new HallyuTown segment, which will be open to the public, including non-ticket holders. There will be a variety of booths to enjoy, ranging from K-Food to K-Beauty, K-Lifestyle and many more. There will also be a dedicated area for fan support - merchandise and goods that fans make themselves to support their idols. The HallyuTown will also function as the main festival square where the daily Red Carpet event will be held. The Red Carpet event is free and open to the public. It was also announced that all artists will be walking the red carpet this year.
