Hans Chr. Seeberg
Hans Christoffer Seeberg was a Norwegian marketing agent.
He held the cand.jur. degree, but spent his career in marketing. He spent much of his career as CEO of the advertising agency Thau Reklamebyrå. He also chaired the Norwegian Association of Advertising Agencies for many years. He stepped down in 1958, and was succeeded by Odd Myre. In the same year Seeberg co-founded the Institute of Marketing. It was modelled on the English Institute of Practitioners in Advertising, and owned by the Association of Advertising Agencies. The Institute was incorporated into the Norwegian School of Marketing in 1989, which was in turn affiliated with the BI Norwegian Business School from 1992. Seeberg did not live to see this as he died in October 1984.
