Hattrick is a browser-basedmassively multiplayer onlinefootballmanagementsimulation video game developed in Sweden and started in 1997. Currently the game contains 133 different countries plus the Hattrick International, each with its own league pyramid, and 53 different language versions. As of December 2018, the community of the game has about 230,000 users worldwide, each with their own team. The number peaked in February 2009 with almost one million users. Hattrick has arranged 69 seasons as far as December 2018. The game is free to play, though there is an optional premium supporter service that provides additional features, as well as a mobile service, both available by in-game purchase. As with any manager game, the player must assign positions to the players and choose among some basic tactical and strategic options. According to third-party web analytics providers Alexa and SimilarWeb, Hattrick is rated as the 360th and 584th most visited website in Italy respectively, as of July 2015. SimilarWeb rates the site as the most visited fantasy sports website globally, attracting almost 4.6 million visitors per month.
Gameplay
Gameplay revolves around managing a football team, tasking the player with buying and selling players, setting the team's lineup, or expanding the arena to the perfect size, with each player having a team of their own. Many different types of teams exist within Hattrick, with team types generally shaped by the training program set up by the player, as well as the formations played. Each included country has a league, which is divided into series. The series below the main divisions are also groups, where teams play each other in two legs, the number of sets and groups are defined according to the number of users in the country. Each included country also has a national cup that is played by all teams through a knockout system. The winners of the top division and cup of each country gain spots in the Hattrick Masters.
Development
In April 2012, Hattrick Holdings was purchased by Zattikka, a casual gaming developer based in the United Kingdom, as part of its strategy to acquire established but "under-exploited" online games. As a preparation for the sale to Zattikka, the developers declared that they won't improve core features of the game for the foreseeable future, but instead focus on improving the experience for newbies coming into the game, as well as attracting new members and adding things that users can pay for. The philosophy to not be able to pay for success still stands. In August 2013 the old owner group of Hattrick reached an agreement with Zattikka to buy back the game.
Reception
Hattrick has been studied academically, for example being used in a University of Helsinki case study into whether online simulation games, such as Hattrick, could be used as a business model for online betting and gambling businesses. The conclusion was "Online gambling on simulated sport events is a very interesting proposition with good prospects in the future; further research and piloting projects are however needed before one can give any conclusive answer to the actual future value of such services." It has also been used as the basis for a Lund University academic paper, "Time Extraction from Real-time Generated Football Reports", presented at the Nordic Conference of Computational Linguistics in Tartu, Estonia in 2007.
History
Hattrick was launched on August 30th of 1997. In the beginning, Swedish was the only language available. In early 2000, the game development company Hattrick Extralives is founded. After that, Hattrick is also available in English. In May 2001, the company presented Hattrick Supporter, a premium service that would be the main source of income for the company. In February 2008, Hattrick launched a board game called Match of the Season. In 2011, Hattrick was voted like the Most Favourite Simulation Game of 2011.
