Hawwah (Gain EP)
Hawwah is the fourth solo extended play by South Korean singer and actress Gain. It was released digitally on March 12, 2015, and physically five days later by APOP Entertainment, and distributed by LOEN Entertainment. Described as a Bible-influenced concept through the singer's understanding as a story, the EP was executively produced by long-time collaborators Jo Yeong-cheol and :ko:이민수 |Lee Min-soo, while having various songwriters contribute to the lyrics.
The album is Gain's first release to be promoted by more than one lead single since her solo debut, and her first EP to be released after her label was merged into Mystic Entertainment. Upon its release, Hawwah debuted and peaked at number five on the Gaon Weekly Albums Chart. The lead singles "Apple" and "Paradise Lost" also became major hits. However, "Apple" received an R-19 rating due to its content.
Background
After many reports of her home group's comeback in 2015, it was announced on February 26, 2015 that Gain would be releasing her fourth solo mini-album entitled Hawwah, which would be released in the middle of March. Through a modernized reinterpretation of Hawwah, the first woman created by God, the album was expected to present unconventional music and concept.The Bible-inspired album's release date was confirmed to be March 12, 2015. According to APOP Entertainment, Gain's agency, the EP would be promoted by two lead singles, and released digitally at 12:00 am KST on the aforementioned day.
Composition
Hawwah was executive produced by Jo Young-cheol, while composer :ko:이민수 |Lee Min-soo co-produced the album and lyricist Kim Eana participated as a lyric producer. Various male musicians collaborated with Gain for the album; Jay Park, Dok2, :ko:매드클라운|Mad Clown and Wheesung, while previous producers, such as KZ and east4A also participated in producing the songs. Due to her being an atheist, Gain understood the album's concept as a story, while expressing the album is "not easy to enjoy for a pop audience".The album takes influences from mostly dance music and R&B, white interpolating elements from electronic, jazz and bossa nova. Featuring a lot of genres and moods, its content was described as a Biblical portrayal of Eve with emphasis on temptation, duality and self-confiding.
Singles
"Apple"
"Apple" is one of two lead singles from Hawwah. It cutely expresses the desire about the "forbidden fruit". Featuring a rap by Jay Park, the song comes up with an answer to the worry about something to try in spite of knowing that it shouldn't be done. Based on jazz piano and melodies, the funky track shows an impressive combination of Gain's vocals and Jay Park's rapping."Apple" reached number two on the Gaon Singles Chart for the 12th week of 2015. Since its release, the song has sold over 574,000 digital copies in South Korea.
A Billboard review of the song said that the accompanying music video "was also sweeter, but just as seductive as "Paradise Lost"."
"Paradise Lost"
"Paradise Lost", another lead track from the album, is inspired from the same-titled epic poem written by English poet John Milton. The song depicts Adam and Hawwah expelled from the Garden of Eden after succumbing to the serpent's temptation.The single reunited composer Lee Min-soo and lyricist Kim Eana, who have worked together with Gain since her first solo EP Step 2/4. It adds the steel guitar sound and strings on pipe organ instrumentation, which is rarely used in pop music. On March 9, 2015, in a premiere held prior to the album's release, Gain stated that she borrowed the character of the serpent attracting Hawwah in the song, to express the character of the woman.
The track's corresponding music video was filmed in Thailand. About her snakelike choreography in the music video, the singer commented, "Snakes caught my eyes as I studied about the concept of Hawwah. While snakes go slow they suddenly move quickly, and the sensation of their speed was attractive. I tried to capture that part."
"Paradise Lost" peaked at number six on the Gaon Singles Chart for the 13th week of 2015, and has sold nearly 363,000 digital copies domestically.
Fuse TV named the single's video clip as "one of the darkest K-pop music videos of 2015", saying that "Gain brings in a new perspective of K-pop to the world." Billboard magazine reviewed the song favorably, saying that "it opened with a nice balance of classical elements and modern embellishments." It also called the corresponding video a "must-see".
Release and promotion
On February 28, the album's collaborative artists and track listing were revealed via the Web. A 25-second preview video for "Paradise Lost", one of two lead singles from the album, was released online at 3:12 PM on March 9. A preview video for another lead single "Apple" was released online the following day.The entire album was released with an official music video for "Paradise Lost", and a corresponding music video for "Apple" came out a day after the EP's release.
Upon its release, Hawwah debuted and peaked at number five on the Gaon Weekly Albums Chart. The album also reached number nine on the Billboard World Albums Chart for the week of March 28, 2015, becoming Gain's first appearance on any U.S. chart.
Gain began promoting her comeback album on various music programs, starting on the March 12, 2015, broadcast of M! Countdown. She promoted the lead singles on M! Countdown, Music Bank, Show! Music Core, The Music Trend, and The Show.
Promotions for the album were concluded by the singer's performances on You Hee-yeol's Sketchbook, aired on April 24, 2015. On the show, Gain performed "Paradise Lost", along with her previous hit single "Bloom" and her home group's mega hit "Abracadabra".
Track listing
Charts
| Chart | Peak position | Sales |
| South Korean Gaon Weekly Albums Chart | 5 |
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| South Korean Gaon Monthly Albums Chart | 18 | |
| US Billboard World Albums Chart | 9 |