Following the release of his 2015 album, Damn Country Music, McGraw's contract with Big Machine Records expired. McGraw and his wife Faith Hill signed a deal with Sony Music Nashville's parent companySony Music Entertainment in February 2017. This deal saw the release of McGraw and Hill's first duet album, The Rest of Our Life, in November 2017, on Sony's Arista Nashville imprint. Two solo singles followed, 2018's "Neon Church" and 2019's "Thought About You", both released on Sony's Columbia Nashville imprint. McGraw returned to Big Machine Records in February 2020, following his departure from Sony earlier in the year.
Content
The album was descibed in a press release as "a collection of songs McGraw brought together to create vignettes of shared human emotions such as love, relationships, introspection and fun. The album as a whole provides a musical tapestry of life and a shared experience that we can use to connect all the different lives that we live, all the different parts of the world that we come from and use music as the universal language to bring people together."
Release and promotion
The album title was announced in February 2020 along with the news that McGraw had returned to Big Machine Records. The album is scheduled to be released on August 21, 2020.
Singles
The album's first single, "I Called Mama", was released on May 8, 2020, and peaked at number 22 on the BillboardHot Country Songs chart, number 15 on the BillboardCountry Airplay chart, number 28 on the BillboardAdult Contemporary chart, and number 99 on the Billboard Hot 100. The song peaked at number 28 on the BillboardCanada Countrysingles chart. The music video premiered on May 27, 2020, and is "a tribute to mothers everywhere" with clips of McGraw's fans and their mothers, as well as appearances by his own mother, Betty Trimble, and wife, Faith Hill. The title track was released as a promotional single on July 10, 2020, along with the album's pre-order. The song's music video premiered the same day.
Tour
The album was originally planned to be accompanied by the Here on Earth Tour, which was scheduled to begin on July 10, but it was cancelled due to the 2020 COVID-19 pandemic.