Hero Pleasure


The Pleasure is an automatic scooter manufactured in India by Hero Honda since 2006.

History

It was the first scooter manufactured by Hero Honda, traditionally a motorcycle company, and was received very positively., it sells in the range of 40,000 units per month, and is second only to the Honda Activa in a rapidly growing scooter segment.
The Pleasure was unique at a marketing level more than at a product level. It was positioned sharply as a women's scooter with the brand tagline "Why should boys have all the fun?" conceived by team FCB-Ulka. It thus polarized the entire scooter market, with offerings being positioned either specifically male or female. The Pleasure thus carved a niche for itself, and quickly went on to capture almost 17% of the market in a short space of time.

Features

The Pleasure features a engine with variomatic drive transmission system and an engine swing arm suspension system.
2013 saw a number of improvements in the Pleasure, and included a Pleasure Limited edition and the All New Pleasure.