Hey Kid, Catch!


"Hey Kid, Catch!" was a television commercial for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene. The commercial debuted on October 1, 1979, and was re-aired multiple times, most notably during Super Bowl XIV in 1980. The 60-second commercial won a Clio Award for being one of the best television commercials of 1979.
During its planning and filming stages, McCann Erickson, the advertising agency that created the commercial, used the working title "Mean Joe Greene". The commercial was a part of Coca-Cola's "Have a Coke and a Smile" ad campaign of the late 1970s. The commercial's set-up and payoff is classic simple advertising.

The Commercial

After sustaining an injury during a football game, Greene is limping alone into the tunnel toward the Steelers' locker room when a young boy comes up behind him offering his help, which Greene declines. After telling Greene that he still thinks he is the best, the boy offers him his bottle of Coke; Greene sheepishly accepts it with thanks and drinks the entire bottle as the boy quietly says "See ya 'round" and slowly walks away. When Greene finishes the Coke he turns back to the boy and says "Hey, kid... catch," tossing his jersey to the surprised boy who happily says "Wow! Thanks, Mean Joe!" Greene casts a smile toward the boy before continuing his trek to the locker room.

Parodies and homages