Hite Brewery


Hite Brewery Company Limited is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. Its main products are beer, rice wine, and mineral water. The company was established as Chosun Breweries in 1933. In 2001 the company had three factories, and in 2002 its market share of the domestic beer market was some 55%, up from 30% in 1992.
In 2006, the company acquired Jinro, the popular South Korean soju company. Among the two companies, Jinro was founded in 1924 as Jincheon Brewing Company in Yonggang-gun, South Pyongan Province. In 1953, the company moved to its current location in Singil-dong, Yeongdeung-gu, Seoul, and changed its name to Seongjo, Cheongnyo in 1954, Jinro in 1966, and Jinro in 1975. In 1980, it won gold prizes in six categories of the 11th International Mainstream Congress and eight categories of the 18th Monde Selection. It released cham Chamisul in 1998, and sold 10 billion bottles in 2006.
Hite Beer was founded in 1933 as Chosun Beer Corporation in Yeongdeung-eup, Siheung-gun, Gyeonggi-do. It was the first Korean beer export in 1962. It introduced Hite in 1993 and changed its name to Hite in 1998. In 2002, it sold 10 billion bottles of Hite beer.
The two companies launched the Hite Jinro Group in 2005. In 2007, the company consolidated its export sector to form an overseas business headquarters and established a local corporation in China. In 2008, the holding company was designated Hite Holdings and the business company as Hite Brewery, and in 2011, it was launched as the current Hite Jinro Corporation

Sponsorships

The company sponsored a Starcraft professional team named Hite Entus. On May 4, 2011, it was announced that the contract between Hite and Entus had expired, and was not renewed. The team announced their return to the name CJ Entus.
Hite Brewery sponsored a soccer team, the POSCO Atoms, in the 1990s.

Brands and products