HomeForm Group
The HomeForm Group was one of the largest retailers of fitted home improvement products in the United Kingdom founded in July 2000. The head office was in Cornbrook, Manchester. HomeForm operated several brands, Möben Kitchens, Sharps Bedrooms, and Dolphin Bathrooms, as well as Kitchens Direct. The company commenced trading in August 2000.
Prior to entering administration, the company had 160 showrooms across the United Kingdom, and employed over 1,300 showroom staff. Additionally, it employed over 1,500 fitters and designers. Their television adverts featured the voice of Laurence Llewelyn-Bowen. The HomeForm Group was affiliated, with private equity firm Sun Capital Partners. Möben was sold to an undisclosed buyer in the United States in April 2007.
HomeForm was set up under the name of Limelight by Stephen Boler, who also owned Manchester City, whom later created the Tswalu Kalahari game reserve. In June 2011, it was announced that HomeForm had gone into administration. The Möben, Dolphin, and Kitchens Direct businesses were subsequently closed down, and Sharps Bedrooms was sold.
