Homie is a real estate brokerage that utilizes the Internet as a marketing medium with the use of real estate technology to streamline the home buying or selling process. It was founded by Johnny Hanna, Mike Trionfo and Mike Peregrina in 2015. Its products and services aim to provide real estatetools for home buyers and sellers.
Founding
In 2015, Homie was founded to modernize real estate transactions and pass the savings to its customers by removing thousands in fees and commissions. With an official launch in June 2016, the goal is to allow buyers and sellers to gain more transparency and control over the process while still obtaining the support they need from Homie’s team of licensed agents, attorneys, and experts. Homie received an $18.5 million valuation from a seed round of funding shortly after its launch and has grown quickly since then. As of 2020, the Homie team has grown to over 200 salaried employees. The company launched in Phoenix, AZ in 2018 and is planning on expanding nationwide.
Buying
Homie offers a simple digital solution to the often complicated real estate process. This includes a team of licensed real estate agents and specialists. With rapidly increasing home prices and a limited number of homes for sale, Homie was able to create a niche in the real estate industry—helping homebuyers find a home within their budget.
Selling
Homie offers home sellers a platform to sell their homes for one flat fee. While not an FSBO, Homie does employ licensed, experienced agents and is a licensed brokerage. However, they forgo the traditional commission fees. This includes a local real estate agent, listing on MLS and other platforms, professional photos, yard signs, pricing assistance, an interactive mobile app, attorney assistance for contracts and negotiations. On average Homie saves sellers over $10k per transaction. Homie also guides clients throughout the selling process. According to a recent independent Utah real estate study, homes listed with Homie sell faster and for more money than similar homes listed by traditional brokerages.
Latest News
Homie plans to expand to more cities with $23 million in Series B funding. After its adoption from younger, first-time home buyers in Utah and Arizona markets Homie now plans to explore opening up in three new markets and will begin a Las Vegas launch in March 2020.
