How You Like That


"How You Like That" is a song by South Korean girl group Blackpink. It was released on June 26, 2020, through YG and Interscope, as the first pre-release single from the group's upcoming debut Korean-language studio album, BLACKPINK: The Album, which is set for release on October 2, 2020. The track was co-written by Teddy and Danny Chung and produced by Teddy, R. Tee, and 24.
An accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, the music video broke various records, including the record for the most watched premiere, the record for the most views within 24 hours, accumulating 86.3 million views, as well as records for fastest to 100 million and 200 million views.
Commercially, the single reached the charts in 25 countries. It peaked at number-one in South Korea, Singapore and Malaysia.

Background and release

On May 4, 2020, it was reported that the group had finished recording their new album and were working on a schedule to shoot a music video later that month. On May 18, YG Entertainment shared an update on the project, projected for a June 2020 release, and revealed that more than ten songs were expected for their first full-length album. On June 10, YG Entertainment released the teaser poster to the single on social media and confirmed the comeback date to be June 26. Three days later, YG Entertainment released a prologue of the group's newest reality show, 24/365 with Blackpink, ahead of its launch on July 4th, via YouTube. The show documents their comeback alongside sharing their lives through vlogs. According to member Jisoo in the prologue of 24/365 with Blackpink, the song represented a move from previous "powerful" music, describing it as more "swag".
On June 15, YG Entertainment released individual posters of the members. The next day, new teaser posters unveiled the name of the pre-release single, "How You Like That", for the first time. More teaser photos were released on June 17, and concept videos featuring the members were released on June 18 and 19. Concept photos were revealed on June 20, and the teaser video was released a day later. The official group teaser poster was revealed on June 22. The music video teaser was released on June 24, and the song officially premiered on June 26, 2020, after an hour-long live countdown. A physical version of the single was released on July 17, 2020, featuring the song and its instrumental.

Commercial performance

On Spotify, "How You Like That" debuted at number five on the Global Spotify chart with 4.073 million streams, breaking the record for the biggest girl group debut in Spotify history, and at number ten in the US with over 762,000 streams. The next day the song rose from number five to two on the Global Spotify chart. It also racked up 40,000 additional streams in the United States, where it climbed from number ten to number eight.
In Japan, the song debuted at number 17 on Billboard Japan's Hot 100 with 3,952 estimated combined sales. It also debuted at number 23 on the Top Streaming Songs chart and at number 19 on the Top Download Songs chart. It also debuted at number 24 on the Oricon Combined Singles Chart with 8,219 downloads sold and 1,804,749 streams in its first three days.
In South Korea, "How You Like That" achieved a 'perfect all-kill' across all major music streaming platforms, including Melon, Genie, Naver, Soribada, Bugs and Flo. On Melon, South Korea's largest streaming music site, the song entered the realtime chart at number 1, making it the first girl group song to debut at the top of the chart in about two years. The song debuted at number 12 on the Gaon Digital Chart with just 1 day and 16 hours of counting before reaching the number 1 spot in its second week, a position it held for a total of three weeks.
The single album of the same name also reached number 1 on the Gaon Albums Chart on 25 July 2020.

Music video

The music video for "How You Like That" is directed by Seo Hyun-seung, who previously directed "Ddu-Du Ddu-Du" and "Kill This Love". Its music video currently holds the record of being the most streamed music video premiere in YouTube with 1.66 million concurrent viewers. It later went on to become YouTube's most viewed video in its first 24 hours, where they racked over 86.3 million views in said timespan – a record they still hold. The music video also became the fastest music video in YouTube history to hit 100 million views, doing so in around 32 hours after the video's release. The video reached 200 million views in around 7 days, the fastest to reach the mark. It also is amongst the most-liked videos on YouTube with over 14 million likes.
Controversy sparked on social media after the release of the music video due to a portrayal of the Hindu god Ganesha. In the scene, a statue of Lord Ganesha was shown to be used as a prop and was placed on the floor, which many fans had deemed as inappropriate. The statue of Lord Ganesha was subsequently edited out of the video.

Accolades

AwardDate
Weekly Popularity AwardJuly 6, 2020
Weekly Popularity AwardJuly 13, 2020
Weekly Popularity AwardJuly 20, 2020

YearOrganizationAward
2020Guinness World RecordsMost viewed YouTube video in 24 hours
2020Guinness World RecordsMost viewed YouTube music video in 24 hours
2020Guinness World RecordsMost viewed YouTube music video in 24 hours by a K-pop group
2020Guinness World RecordsMost viewers for the premiere of a video on YouTube
2020Guinness World RecordsMost viewers for the premiere of a music video on YouTube

ProgramNetworkDate
InkigayoSBSJuly 5, 2020
InkigayoSBSJuly 12, 2020
InkigayoSBSJuly 19, 2020
Show ChampionMBC MusicJuly 8, 2020
Show ChampionMBC MusicJuly 15, 2020
Show ChampionMBC MusicJuly 29, 2020
M CountdownMnetJuly 9, 2020
M CountdownMnetJuly 16, 2020
Music BankKBSJuly 10, 2020
Music BankKBSJuly 31, 2020
Show! Music CoreMBCJuly 11, 2020
Show! Music CoreMBCJuly 18, 2020
Show! Music CoreMBCJuly 25, 2020

Credits and personnel

Credits adapted from liner notes from How You Like That . Recorded at YG Entertainment.

Release history