Hungry Ghosts (album)


Hungry Ghosts is the fourth studio album by American rock band OK Go. It was released on October 14, 2014 under the band's own Paracadute record label and was produced by Dave Fridmann and Tony Hoffer. It is the band's first studio album since Of the Blue Colour of the Sky, which was released four years earlier in January 2010. It is a concept album that is mostly about the pros and cons of a relationship, lyrically. The album has a more electronic and modern approach compared to their three previous studio albums. The album was recorded in three years at Dave Fridmann's Tarbox Road Studios in Cassadaga, New York. Upon release, the album received generally favorable reviews from music critics and charted at number 74 in the Billboard 200.
The band has released five official singles from the album with accompanying music videos: "The Writing's on the Wall", "I Won't Let You Down", "Upside Down & Inside Out", "The One Moment", and "Obsession". The music video for "The Writing's on the Wall" was nominated in two categories at the 2014 MTV Video Music Awards, winning Best Visual Effects, but losing to "Turn Down for What" by DJ Snake and Lil Jon for Best Direction. The music video for "I Won't Let You Down" was nominated for, and later won, Best Choreography at the 2015 MTV Video Music Awards.

Production

With the exception of the single "I Won't Let You Down," which was produced by Tony Hoffer in Los Angeles, most of the album was produced by Dave Fridmann at his New York studio Tarbox Road. Production began with the listening sessions, where the members sent in about 40 demos. They also discussed how different they would produce from their previous records and how they would change their sound. The group had spent two years writing material, beginning with no idea how the music would sound. According to Fridmann, they decided to use a combination of Pro Tools and Reason, so "everything was elastic. Everything was synced up to a Reason track, so we could edit in both worlds, and we set up the studio with five different stations. We had the main A and B studios with my stuff, and three alternate rooms so all five of us had our own workspace." He described the development of the songs in an interview with Mix Online:
The vocals were mainly recorded using Neumann U 7 and Sennheiser 421 mics, with a Neve 8801 occasionally being used if necessary. Several guitar amps were used in making the album, including a Selmer and 1950s Fender Princeton amp. The guitars were tracked with a Bock 251 mic. On the drums, an Electro-Voice 868 mic was used for the kick, a Neumann 105 for the snare, and DPA 4006s for the overheads. An E-V RE27 was used to track bass guitar. Fridmann said that "a lot of the interesting sounds on this album originated inside of Reason. We did a lot of programming, and that made it easy to transfer files; no matter what you did in a Thor synthesizer, you could take it to somebody else's Reason station and it sounds the same. Then we could speed it up, slow it down, do whatever we want." Frontman Damian Kulash also used an OP-1 synthesizer manufactured by Teenage Engineering in recording the album.

Composition

Musically, Hungry Ghosts features electronic rock and power pop and includes disco elements. According to OK Go frontman Damian Kulash, Hungry Ghosts is "pretty stylistically diverse" like their previous three studio albums. However, he also said it was more electronic than their other records, "but not in an EDM kind of way"; instead, he claimed that some parts of the album are "very modern", with some tracks "made almost entirely of glitchy electronic sounds", whiles others include influences of 1980s acts including Prince, INXS and New Order. Lyrically, the album is mainly about the positives and negatives of relationships.

Release

On May 6, 2014, OK Go announced that their fourth studio album, "Hungry Ghosts" would be released on October 14. A four-track EP titled Upside Out was released for free on June 17, 2014 as a sampler for the album. The album was available for pre-order on the direct-to-fan platform, PledgeMusic.

Singles

"The Writing's on the Wall" was chosen as the album's lead single. Upon its release, the song received positive reviews. Its official accompanying music video premiered at the Los Angeles Museum of Contemporary Art on June 16, 2014, with its world premiere the next day via Rolling Stones website and OK Go's YouTube channel. The video earned over 7 million views on YouTube, which caused the song to debut at the top position of Billboard's US Bubbling Under Hot 100 Singles chart and in the top ten at number ten of the American Hot Rock Songs chart, marking OK Go's first entry on the chart.
"I Won't Let You Down" was chosen as the second single from the album. The song's accompanying music video was released on October 27, 2014 through YouTube and was later released as an official single on December 8, 2014. The song debuted in the Billboard Hot 100 at No. 71, making it the band's first Hot 100-charting single since "Here It Goes Again", when it charted at No. 38 in 2005. The song fell out of the chart a week after it debuted. The song also charted in the Billboard Hot Rock Songs chart at No. 7.
The next single from the album is "Obsession". The music video for this single was released on YouTube on November 23, 2017. To produce the video, the band collaborated with the paper company Double A, and used 567 printers to create the video's backdrop.

Reception

Upon release, Hungry Ghosts earned positive reviews from critics. As of October 2014, the record holds an aggregated 74 of out 100 on Metacritic based on 6 critics, indicating "generally favorable reviews".
AllMusic's Gregory Heaney gave it four stars out of five, writing that with this album, "OK Go continue to impress." A writer for the Alternative Press awarded it a similar rating, describing the material as "far more immediate" than their previous studio effort. Scoring it a 7.8 out of ten, Hilary Saunders of Paste opined it "may not be the musical evolution that fans sought after four years, but OK Go's bold pursuits of creativity in all media remain exciting still." Chris Conaton, reviewing for PopMatters, felt the band took "two steps forward" with the album, but also went "one step back", concluding that "having three or four outright clunkers on your album seems like too many." He gave it a six out of ten.

Track listing

Produced by Dave Fridmann besides track 8, produced by Tony Hoffer. All songs written by OK Go.

Personnel

OK Go
Production

Uses in Media

"Turn up the Radio" was used in Season 4, Episode 11, of Mr. Robot.