The concept of the album was revealed when Universal Music Group described the music on the album as "an evolution of Don Omar’s music fusing electronic, dance, hip-hop and reggaeton sounds as the musical landscape for the Latin music superstar’s revolutionary lyrics." The label also stated that the album "will be supported by visual and marketing campaign elements focused on positioning Don Omar as the defining artist for the digital age and the leader of the music world’s next generation." The record label also described iDon to be "one of the most anticipated albums in the history of Latin music." As stated above, the album is expected to have an overall electro-dance vibe with an urban touch to it.
Production
The album is mainly produced by long-time working reggaeton producer Diesel, who also produced one of Don Omar's well known singles, "Salió El Sol." The album will also include addition production from Danny Fornaris, Echo and Effect-O. It was originally believed to also include album collaborations with Marcy Place, a bachata group founded by Don Omar. It was later confirmed that they would not be performing with Don Omar on his third studio album.
Promotion
Singles
The lead single, "Virtual Diva", was released through nationwide airplay in December 2008, and has since become the most requested song at urban radio, reaching the number-one position on the BillboardLatin Rhythm Airplay chart. It was then released on both digital and mobile formats on February 3, 2009 in the United States. The song was written and produced by Don Omar and Diesel, and has a more upbeat electro-urban mix in the sound, which was considered something new for Don Omar. It was the most successful single from the album at the time of its release, peaking at number 10 on the BillboardHot Latin Tracks chart. A music video for "Virtual Diva" was produced and filmed in Buenos Aires, Argentina. It was announced around the end of January 2009 after a performance with Marcy Place at the Providence Club in New York City that he would be traveling by the end of the week to Argentina to begin filming. The video was finished with production on February 13, 2009 when it was announced that Don Omar had already concluded with filming. The video will feature Argentinean model Ingrid Grudke, who portrays a doctor who wants to perform a grand experiment transforming Don Omar into half-man, half-machine. The song was also performed live for the first time on the MTV Tr3́svariety seriesEntertainment as a Second Language on February 26, 2009.
"Sexy Robotica" is the official second single from the album on June 5, 2009. A music video for "Sexy Robotica" was released on July 10, 2009.
"Ciao Bella" is the official third single from iDon, it was released on August 18, 2009. A salsa version was released to promote the single.
Other notable songs
Although "Blue Zone" was not released officially as a single, it charted at number #5 on the Record Report Latin chart from Venezuela, and was considered a successful single.
Tour
Don Omar is expected to be touring in 2010, in promotion of his re-edition third studio album iDon. As confirmed on his MySpace profile, dates and locations of his concert tour have yet to be released, and are likely to be released on the day of the album's re-release.
