IPRA Golden World Awards

Entry criteria

1. Statement of Problem/Opportunity
2. Research
3. Planning
4. Execution
5. Outcomes

Award categories

• Arts and entertainment: For a PR campaign in arts or entertainment.
• Business-to-business: For a business-to-business PR campaign.
• Communication research: For research conducted for the development of business or communication strategies.
• Community engagement: For a PR campaign that helped engage a community in some specific way.
• Community relations: For a community relations campaign.
• Consumer PR for an existing product: For creative PR activities around a consumer product.
• Consumer PR for an existing service: For creative PR activities around a consumer service.
• Corporate communications: For excellence in enhancing a company’s reputation through communications.
• Corporate responsibility: For a PR campaign demonstrating excellence in corporate social responsibility.
• Country, region and city: For a PR campaign to promote a country, a region or a city.
• Crisis management: For excellent communications management during a crisis.
• Crisis communications online: For excellence in the use of social media during a crisis.
• Digital media relations: For a PR campaign showing creativity in its use of social media.
• Environmental: For a PR campaign on an environmental or ecological issue.
• Event management: For the planning and delivery of a successful event with a PR dimension.
• Financial services and investor relations: For use of PR for a financial product or service or in investor relations.
• Food and beverage: For a PR campaign to promote a new or existing food or beverage.
• Gaming and virtual reality: For a PR campaign that launched a development in the gaming or VR industry.
• Healthcare: For a PR campaign in the pharmaceutical or healthcare industry.
• Influencer management: For a PR campaign that made use of identified influencers beyond traditional media.
• Integration of traditional and new media: For the creative integration of traditional and social media in a PR campaign.
• Internal communications: For a creative internal communications campaign that engaged personnel.
• International campaign: For a coordinated PR campaign in more than one country.
• Launch of a new product: For creative PR activities around the launch of a product
• Launch of a new service: For creative PR activities around the launch of a service.
• Media relations: For a PR campaign which showed impressive media reach.
• NGO campaign: For a PR campaign by a charity or non-governmental organisation.
• PR on a shoestring: For a creative PR campaign on a small budget.
• Public affairs: For lobbying that influenced or changed public policy.
• Public sector: For creative use of PR by a public sector body.
• Publications: For a creative PR publication in print or electronic format.
• Reputation and brand management: For the creative positioning of a company image or brand.
• Social media: For a PR campaign demonstrating imaginative use of social media.
• Sponsorship: For a PR campaign that promoted awareness of sponsorship of an event or activity.
• Sport: For a PR campaign to promote a sport for itself or to a community.
• Technology:For a creative PR campaign in the technology sector.
• Travel & tourism: For a PR campaign in the transport, travel, hotel or tourism industries.

  Grand Prix for Excellence Winners

2019

2018

2017

2016

2015

2014

2013

2012

2011