ITVBe


ITVBe is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel launched on 8 October 2014. ITVBe targets the young female audience, airing reality and unscripted shows, including US imports such as The Real Housewives series, Million Dollar Listing New York and Botched; and original programming such as Dinner Date and most notably The Only Way Is Essex.
A high-definition simulcast, ITVBe HD, launched on Virgin Media on 19 November 2014, along with a one-hour timeshift feed, ITVBe +1. Both subsidiary channels were exclusive to Virgin until the ITVBe +1 service was made available on Sky and Freesat on 15 December 2014.

Current programming

Original series

The following is a list of the ten most watched episodes of a series on ITVBe since the channel began broadcasting in October 2014. Figures are based on Live +7 data supplied by BARB. The Only Way Is Essex is consistently the highest rated series on ITVBe.
RankShowViewers
Date
1The Only Way Is Essex1.369 November 2014
2The Only Way Is Essex1.2317 April 2016
3The Only Way Is Essex1.2214 October 2018
4The Only Way Is Essex1.2123 September 2018
5The Only Way Is Essex1.1910 April 2016
6The Only Way Is Essex1.1810 October 2014
7The Only Way Is Essex1.1830 October 2016
8The Only Way Is Essex1.1611 November 2018
9The Only Way Is Essex1.162 November 2014
10The Only Way Is Essex1.1612 March 2017

''LittleBe''

On 3 September 2018, the channel introduced a new children's strand, titled LittleBe, which is dedicated to British preschool programming. The strand airs daily from 9:00am to 12:00pm, three hours a day and also airs archive CITV programming such as Engie Benjy and Sooty as well as new international programming such as BabyRiki and Pingu in the City.