Imperfect competition


The imperfect competition is the situation of market failure in which, unlike the situation of perfect competition, the law of supply and demand is not freely used to determine prices, but in which there must be a balance in the prices determined.
In a situation of imperfect competition, the firms may have sufficient market power to affect the price of the market. The main consequences of such market power have a negative impact on consumer welfare and a loss of efficiency.
It should also be taken into account that under certain circumstances, the fact that firms compete in such environments does not necessarily imply a loss of consumer welfare. In some cases, perfect competition is caused by the pricing power of producers, such as in oligopolies and monopolies, while in others, perfect competition is a consequence of the pricing power of the demanders, as in oligopsonies and monopsonies. Monopolistic competition is the manufacture of differentiated products at different prices and this also goes against the homogeneity of the product. Publicity is also a source of perfect competition, because it distorts the homogeneity of the product of the different producers and alters the prestige and degree of knowledge that consumers have of the products in a way that benefits the producer.
In economic theory, perfect competition is a type of market structure showing some but not all features of competitive markets.

History

The concept of Imperfect Competition was initially developed by a prestigious English economist, Roy Harrod. In 1933, Joan Robinson of Cambridge University in England and Edward Chamberlin of Harvard University in America, two distinguished economists, complemented this concept with essential contributions.

Concept

In parallel with perfect competition, imperfect competition can be defined as a competitive market, in which there are cases with a certain number of sellers, however in this situation the goods sold are heterogeneous. For this reason, each seller will undertake any price they want, since there is no other product with the exact same features available on the market. Usually, the seller will take advantage of this price decision to raise it, in order to earn more surplus profits. The high profits will be appealing to new potential sellers who want to join the market. As opposite, sellers who are incurring losses, will leave the market. The entry and exit of the market may have or not associated costs, thus the difficulty level depends on each case of imperfect competition. In economic theory, Imperfect competition gather the type of markets that deviates from the ideal perfect competition and can also be considered as a reflection of the real-world competition.
According to economists Samuelson and Nordhaus, imperfect competition "refers to markets where there is no perfect competition, because at least one seller is large enough to influence the market price and therefore has a negative-slope demand curve". Both authors point out that "imperfect competition refers to any kind of imperfection: pure monopoly, oligopoly or monopolistic competition".

Characteristics

There are some characteristics that have to be taken into account when describing the environment of imperfect competition:

Heterogenous/ Differentiated product

One important characteristic is that each seller trades differentiated product, so they can be considered close substitutes of each other, but there aren’t two products with the same exact features. As a result, a buyer can have its own preferences within two similar products, due to quality differentiation, for example.

Price makers

In most cases of imperfect competition, such as a monopoly or monopolistic competitive market, the sellers have enough power to define and influence the charged price of the commodity.

Imperfect information

Buyers do not know the characteristics of all the products on sale, nor the different prices at which they are offered; consequently, they assume the existing variations.

Selling costs

In a market where products are differentiated from each other, but considered to be close substitutes, there is the need to have other prices besides the price of the commodity, in order to make one seller’s good more attractive than the other. This is achieved by advertisement, promotions, marketing, among others.
Barriers to entry and the amount of buyers/suppliers in the market varies according to each type of market structure it is being referred.

Types of market structures

Imperfect competition comprises the following types of markets structures: monopolistic competition, monopolies, oligopolies, monopsonies and oligopsonies.
Market StructureNumber of suppliers and degree of product differentiationDegree of control over priceExample
MonopolyOne supplier, no substitute productsCompleteMonopoly of drinking water services
OligopolyFew suppliers with homogeneous or differentiated productsSomeVehicle manufacturing or chemical manufacturing
Monopolistic competitionMany suppliers with differentiated productsSomeFast food
MonopsonySingle applicantCompletePublic work
OligopsonyFew applicantsSomeMajor distributors

A situation in which many firms with slightly different products compete. Production costs are above what may be achieved by perfectly competitive firms, but society benefits from the product differentiation. As an example of monopolistic competition it can be considerate restaurant businesses or even hometown hairdressers.
There is only one offerer and a plurality of buyers; it is a firm with no competitors in its industry. The monopolist has market power, that is, it can influence the price of the good.
In the monopoly the amount exchanged is less than in perfect competition and the price to be paid is higher: there is a loss of welfare for consumers. A monopoly firm produces less output, has higher costs, and sells its output for a higher price than it would if constrained by competition. These negative outcomes usually generate government regulation.
There are usually barriers to market entry: patents, market size, control of some raw material,...
There can also exist the case of natural monopoly, in which is cheaper for a single firm to provide all output instead of having plenty suppliers producing parts of it.
Examples of monopolies in the real world are public utilities in some specific cities, Andrew Carnegie’s Steel Company and natural gas supplier in particular towns.

[Oligopoly]

When a market is supplied by a small number of firms, being each of them responsible to produce a significant fraction of the total output. As a consequence, any modification regarding the charged price or produced quantity made by one firm will affect the remaining companies, thus the overall market conditions – mutual interdependence. The product they sell may or may not be differentiated and there are barriers to entry: natural, cost, market size,... or dissuasive strategies.
If they collude, they form a cartel to reduce output and drive up profits the way a monopoly does. Moreover, another significant characteristic is the prevalent high expenditure on advertisement. Oil companies, grocery stores or even telecommunication companies are examples of oligopolies.

[Duopoly]

A special form of Oligopoly, with only two firms in an industry. It is a particular case of oligopoly, so it can be said that it is an intermediate situation between monopoly and perfect competition economy.

[Monopsony]

A market with a single buyer and many sellers. In opposite to a monopoly, a monopsony has a demand with monopolistic power, instead of the supply. When there is only one or a few buyers, some buyers may have monopsony power, which is the ability of a buyer to influence the price of an asset. Monopsony power allows the buyer to acquire the good at a lower price than would be the case in a competitive market.
Even though this type of market structure can’t be found so easily in real world, some coal companies are considered to be monopsonies.

[Oligopsony]

A market with a few buyers and many sellers. Contrasting with the concept of oligopoly, oligopsony has the influencing power on the buyers side, once they are in fewer number, in comparison with the suppliers. The Tobacco industry is an example of this type of market structure.

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