On April 14, 2015, DSP Media confirmed that the group will be releasing their seventh mini album in May. The girls were reportedly working with a new team to show their transformation while pouring their heart and soul into the album production. During the album showcase, the members stated that their goal with the album was to show the evolution of the definition of being "KARA-style" while maintaining the "healthy, energetic image" that their fans originally admired about them. Member Seungyeon stated that while maintaining this style, they wanted to start a new golden era.
Composition
The mini album contains six tracks. The promotional track, "Cupid", was described as a rhythmical track with shuffle elements and is a fun, flirtatious song about a girl wanting to capture the heart of her love interest. It was produced by e.one, who previously worked with Rain, EXO, Shinhwa and A Pink.
Promotions
The group revealed the title track for the album, "Cupid", at the 2015 Dream Concert on May 23 before the official release of the album and song. After which, the group held an album showcase on May 26, which is the same day as the EP's release, at the Blue Square Samsung Card Hall at 8PM KST. It was broadcast live on 1theK's YouTube channel, and they also had an exclusive interview before the live event. They began their promotion cycle in music programs starting from MBC's Show Champion by performing "Starlight" and the promotional single "Cupid" on May 28. The following week, they took first place and won a trophy on their comeback stage at MTV Korea's The Show on June 2. The group wrap up the promotion cycle for the album on June 21, 2015.
Track listing
The track listing for 'In Love' was revealed on May 22 at 12AM KST on Kara's official Twitter. A video of the album preview was uploaded on Kara's official YouTube channel as well.
Commercial performance
On its first week of release, the album reached number two on Gaon Chart's National Physical Albums ranking. The promotional single, Cupid, also earned 69,802 of online downloads and also ranked number one in the Gaon Social Chart with 73,242 points.
