Infinite Discs


Infinite Discs is an American disc golf equipment retail company based in Logan, Utah. The company also maintains a disc golf scorekeeping app, a course directory, a round tracking website, and a line of discs.

History

The company was founded by amateur disc golfer Alan Barker on October 15, 2012 in Logan, Utah. Barker was initially making real estate websites, until one of his employees introduced him to disc golf. They later created Disc Golf Reviewer, a review blog with Amazon and eBay affiliate links. To grow beyond affiliate links, Barker looked into ways to better monetize his blog. He considered striking a partnership with Altitude Disc Golf, a local Utah disc golf retailer, but the company was going out of business. He offered to buy it out, but eventually launched Infinite Discs.

Company overview

Infinite Discs is one of the largest disc golf retailers in the United States, with two brick-and-mortar locations and an online store with 50,000 discs in stock.

Infinite Tournaments

Infinite Tournaments is an online platform for running tournaments, raising funds, and providing player ratings. The platform is notably used by the Next Gen Tour.

Infinite Discs Line

In early 2018, Infinite Discs released a line of disc golf discs manufactured by Innova Champion Discs in the United States. The molds follow an Ancient Egyptian-themed naming pattern and are sold exclusively by Infinite Discs in both sets and individually. In 2020, Infinite Discs was the 6th most popular brand of discs among Utahn players, after Innova, Discraft, and trilogy brands.

State of Disc Golf Survey

Since at least 2014, Infinite Discs has been publishing the State of Disc Golf Survey, a yearly account of the state of the disc golf industry. Data collected from the survey plays an important role in assessing the growth of the sport in terms of market trends and consumer habits.

Event Sponsorships

Infinite Discs is one of the primary sponsors of the Cache Valley Disc Golf Club. Since 2020, it is the official vendor of the Ledgestone Insurance Open.