Innovid is an online advertisingtechnology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019. Innovid is media agnostic and not involved in the media buying process at all. This allows Innovid to deliver unbiased reporting and analytics back to marketers.
History
Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon. Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin, Craig Mundie, and Wikipedia co-founder Jimmy Wales. In 2008, Innovid raised $3 million from Genesis Partners in a Series A round. As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital. In November 2017, the company announced a deal to acquire Taykey, a Tel Aviv-based company focusing on real-time, automatic ad targeting software. In January 2019, Innovid secured $30 million in pre-IPO funding from Goldman Sachs to further its interests in the connected TV sector. In September 2019, Innovid acquired the display advertisingsoftware company Herolens, based in Latin America. Herolens continued to operate its Buenos Aires office, which became the headquarters for Innovid's Latin American business.
Corporate affairs
Leadership
Innovid is managed by CEO Zvika Netter. Other key executives are:
Tal Chalozin, CTO
Zack Zigdon, MD International
Guy Kuperman, CSO
Ken Markus, CCO
Partnerships
Innovid is an open-platform and has established several partnerships with third-party vendors, media companies, agencies, and publishers. Innovid partnered with Roku to deliver personalized, targeted, and interactive video ads via Roku apps and allow viewers to easily subscribe to specific channels with a click of the remote. In February 2016, Innovid announced a partnership with Snapchat, to provide advertisers with detailed analytics about ad campaigns. Two months later, Innovid rolled out an integration with Facebook and Instagram, to help marketers deliver interactive video ads to both platforms while tracking analytics. In June 2016, Innovid also teamed up with Twitter to give advertisers access to more data about Twitter video ad campaigns. In December 2016, Innovid partnered with marketing clouds Oracle, Adobe, and IBM, enabling marketers for the first time to include video throughout the customer journey. MODI Media, the advanced TV arm of GroupM and the largest advertising media company in the world, recognized Innovid’s strong focus on the connected TV/ OTT market and began collaborating with the company to power all of MODI Media’s OTT video delivery and analytics. In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top and traditional TV. Innovid's connected TV data would be matched with Roku's automatic content recognition data to measure daily reach, frequency, and demographics.
Awards
2009 Tech Pioneers Who Will Change Your Life: Zvika Netter
