The Insight Labs is a pro bono strategy development platform for non-profit organizations, non-governmental organizations and government agencies.
Methodology and format
The Insight Labs methodology is based on four beliefs:
Groups that serve the greater good – and not just organizations that pay us – deserve our best thinking.
New truths emerge from collisions – of multiple perspectives, multiple experiences, in confined quarters.
Creativity and innovation emerge when you kill posturing and politics.
One shared vision is more meaningful and more powerful than an ocean of good ideas, even if the shared vision is not perfect.
An Insight Lab is a structured, three-hour strategy session benefiting a non-profit organization, government agency or industry. Participants are corporate leaders from varied industries, representatives from the benefiting entities, "wildcard" participants, and Insight Lab staff who moderate the discussion. Non-profit organizations and agencies that partner with Insight Labs must meet three criteria for eligibility. They must:
Acknowledge the value of the process.
Have resources to execute the strategy that the session produces.
Have an issue that is compelling to Insight Lab staff.
The Insight Labs staff choose participants from the creative, corporate and academic world for their strategic and creative thinking. These individuals are able to lend these skills to the issue addressed at the Lab without concern for the current limitations of the partner organization. Insight Lab Founder and Dean Jeff Leitner argues that including intelligent individuals who are not impacted directly by the outcome of the session allows for more creative solutions.
Background
The prototype for Insight Labs was developed in summer 2006. In spring 2008, the format was refocused on philanthropic efforts. Jeff Leitner and co-founder and director, Howell J. Malham Jr., developed the current format in spring 2009. Jeff Leitner is founder and dean of Insight Labs. He holds degrees in Government from the University of Texas and in Journalism from The Ohio State University, and prior to co-founding Insight Labs worked as a reporter, a political campaign strategist, and public affairs strategist. Howell J. Malham Jr. is co-founder and director of publishing and media for Insight Labs. He was a founding partner of the new media agency DIGITAAL and has written for The New York Times, Los Angeles Times and Chicago Tribune. He holds a degree from Arizona State University. He is the author of a book, I Have a Strategy , due to be released in February 2013 by Jossey-Bass publishers. Andrew Benedict-Nelson is the director of content for Insight Labs. As of February 2013, over 45 strategy sessions or conferences have occurred, including more than 500 participants.
In 2009, the Labs conducted their first two sessions in their current format, the first with One D, a confederation of Detroit non-profits, to address the gap between local jobs programs and corporate HR interests. Among the conclusions were ""Detroit has a rich, exploitable asset: thousands of men and women who grew up in Detroit and might very well return. Proof: HR professionals say their best odds of hiring out-of-towners come when they report Detroit expatriates." The second lab of the year was held in partnership with Executive Breakfast Club, with a goal of developing ideas to make the topic of business ethics affirmative and appealing, rather than a focus on "what not to do".
Some labs have resulted in the creation of outside projects to pursue and implement ideas developed in the labs:
The New Architect
In 2010, Insight Labs collaborated with Manifest Digital to create The New Architect, an ongoing web series following a free-flowing, talk show format that focuses on topics related to human interaction in the digital age.
UX for Good
In 2011, the Insight Labs was a founding partner of the first UX for Good event, a two-day design competition wherein user experience and visual designers, along with writers, visual artists and non-profit organizations, were teamed to develop solutions to systemic social issues, such as unemployment, urban violence, and public education.
Narrative Renewal
Following the 2012 lab with Foundations of East Chicago, The Narrative Renewal Project was launched, to gather the inspiring stories specific to a challenged community (starting with a pilot project in East Chicago, Indiana, to put those stories to work, producing tangible improvements in quality of life.
Criticism
Insight Labs has been criticized for not producing actionable insights.
