At the time of its release, Pete Makowski in Sounds suggested that the album was probably the most adventurous musical outing yet from Sparks, suggesting that Ron Maelis one of the most underrated and original lyricists in the galaxy.. However, the album proved to be a commercial failure, and many other very negative reviews claimed that the band had adopted a new East Coast "American sound" despite the fact that the Mael brothers are indeed Americans. The title is also rather ironic -- Introducing Sparks was not only not their first album, it wasn't even the first for their label, Columbia. Introducing Sparks was no more a success in terms of chart performance than their previous album Big Beat. It did not chart in the UK or US. The singles "Over the Summer" and "A Big Surprise" each backed with "Forever Young" were released singles but failed to gain any significant sales or radio play. For decades the album remained obscure, in part because it remained unavailable on CD until 2007. However, in recent years the album has enjoyed a certain critical reassessment leading to a very belated appreciation of Introducing Sparks as a much overlooked album. The Mael brothers next would team-up successfully with Giorgio Moroder in 1978 to record a very different album from Introducing Sparks.
Critical reception
Reviewing in , Robert Christgau wrote, "On its five albums for Bearsville and Island, this skillful brother act compounded personal hatefulness with a deliberately tense and uninviting take on pop-rock. But with their Columbia debut, Big Beat, they began to loosen up, and here one cut actually makes surf music history, in the tending-to-hyperconsciousness section. This is tuneful, funny, even open. But the fear of women and the stubborn, spoiled-teenager cynicism is still there, and it's still hateful."
Re-release
Apart from its initial release in 1977 Introducing Sparks was unavailable for many years. For a time it was previously the only Sparks album only released on vinyl. This was in part because Columbia Records held the rights, and while they had released Big Beat, that album had been released by Island Records in the UK and they had since taken up the option of re-releasing it in 1994. Therefore, there was little impetus for Columbia to release just one album rather than a number which could benefit the sales of one another like Island had. Due to its commercial and critical failure, Introducing Sparks faded into obscurity. This was rectified in November 2007, when the album was officially re-released on CD on Sparks own record label; Lil' Beethoven Records. However, the CD was not remastered from the original studio master tapes owned by Sony, but was mastered from a vinyl LP. When the album was later re-released again in Japan on SHM-CD, which is marketed as being a superior sounding CD format, the same vinyl remaster was used. In 2014, a fan had posted online that they had inadvertently discovered a 1/4" 4 track7 inch 7.5ips reel to reel tape of a quadraphonic mix of 'Introducing Sparks', which revealed a possible early incarnation of the album. The tape contained 8 songs, which included two fully produced unreleased songs and excluded three songs from the final album release. All songs had countdown intros and cold stops instead of fade outs. Also, the album appeared to be an early mix, as some sounds were either missing from the songs or mixed differently. In the case of the song 'Goofing Off', there is the addition of background conversation opening, closing, and running throughout the song.
