Invoke Solutions


Invoke Solutions is a market research company founded in 1999 and based in the United States.
The company was founded in Tel Aviv, Israel and funded by Bain Capital Ventures. Since 2010, Invoke has been headquartered in the Boston area in the US and is supported by North Atlantic Capital.

E-Learning in Israel

Initially, the company was founded as NetOnCourse by Aharon Ronen Mizrahi and Amir Meir Weisenstern with United States patents
for large group interactions via mass communications networks. Patents were also received from other countries such as Singapore and Australia.
The patented technology was initially used for e-learning, but then adapted for market research. The company was renamed as Invoke Solutions in April 2003 after a round of $6 million in funding.
Tools were built around the core technology to support large-scale focus groups and associated applications.

Market Research in the United States

By 2005 the company was headquartered in Massachusetts and marketed online as a hybrid - research approach under the name Invoke LIVE™. The ability to capture metrics while conducting discussion-based interviews at a large scale combines elements of focus groups, in-depth interviews, and online surveys into something completely different than any of the methods alone.
In 2010, eBay and Invoke were finalists at the IIR Explor Awards for research to provide feedback on eBay's Buyers and Sellers feedback system.