Ira Deutchman is best known as a producer, distributor and marketer of independent films, but in 2000, he moved into film exhibition as Co-Founder and Managing Partner of Emerging Pictures—a New York-based digital exhibition company, which was sold in January, 2015 to Vancouver-based 20 Year Media He also served as Chair of the Film Program at Columbia University School of the Arts from 2011 to 2015, where he has been a Professor of Professional Practice for more than 25 years. Deutchman is a member of The Academy of Motion Picture Arts and Sciences. He was one of the original creative advisors to the Sundance Institute and formerly served on the Board of Advisors for the Sundance Film Festival. He has also served as a Board member and former Board chair for the Independent Feature Project, the Board of Advisors for the Los Angeles Independent Film Festival, the Williamstown Film Festival, IFP/West, and the Collective for Living Cinema, and was a member of the Board for Kartemquin Films. In 2015, he donated his personal archives to the University of Michigan's . Deutchman continues to produce films while consulting on the marketing and distribution of independent films, and teaching producing students in the MFA Film Program at Columbia University's School of the Arts. Current projects include a film adaptation of Barbara Ehrenreich's best-selling book "Nickel and Dimed," a theatrical adaptation of Joan Micklin Silver's 1976 independent film "Hester Street" and a documentary about art film maverick Donald Rugoff, which had its World Premiere at.the 2019 DOC NYC Festival in New York. He consults for Luce Cinecitta on the marketing of Italian cinema in the United States. Deutchman was awarded the first annual Spotlight Lifetime Achievement Award at the 2017 Sundance Art House Convergence.
2007 Interview: Ira Deutchman on Honeydripper and Indie Film Marketing
Articles/chapters by Ira Deutchman: In addition to his blog and active Twitter life, Deutchman has written articles for numerous professional publications and books on the subject of independent film and marketing, including
2011: Indiewire: How to recreate the repertory cinema for the digital age
1992: The Movie Business Book, Chapter VIII: "Independent Distribution and Marketing"
1996: Moving Pictures, "So What's So Great About New York?"
1988: Variety, "In This Period of Product Glut, Indies Have Ace Up Their Sleeve"
1988: Daily Variety, "What it all Boils Down to is Showbiz"
1988: The Business of Film, "The Next 20 years: Ira Deutchman - USA Marketing/Distribution"
While still in college at Northwestern University, Deutchman organized and marketed the Midwest premiere of John Cassavetes' "A Woman Under the Influence." Shortly after graduation in 1975, Deutchman began his professional career, working under Don Rugoff at Cinema 5 Ltd., where he began in non-theatrical sales, moving into advertising before being named Director of Acquisitions. While there, he worked on such seminal films as "Scenes from a Marriage", "Monty Python and the Holy Grail", "Swept Away", "Harlan County USA; and "Pumping Iron." Deutchman was one of the original founding team of United Artists Classics, where he worked as Director of Advertising and Publicity for such classic films as "Lili Marleen", "Diva", "The Last Metro", "Lola", and "Cutter's Way", as well as the re-release of "New York, New York" and "The Last Waltz". From United Artists Classics he moved on to become one of the founding partners for a number of distribution companies that helped define the independent film business, including Cinecom Pictures; Fine Line Features; and Redeemable Features. At Cinecom Pictures, where Deutchman was co-founder and president, Deutchman released films including "A Room With a View," "Swimming to Cambodia," "El Norte," "The Brother from Another Planet" and "Stop Making Sense." For a short time after Cinecom, Deutchman went off on his own as a producers' rep and marketing consultant, working on such groundbreaking films as "Sex, Lies, and Videotape", "Metropolitan" and "To Sleep with Anger." While working as a consultant on Whit Stillman's "Metropolitan" for New Line Cinema, Deutchman was recruited to create a new specialized division of the company, which became Fine Line Features. Fine Line had an extraordinary five-year run from 1990-1995 under founder and president Ira Deutchman, distributing such critically acclaimed films as "Hoop Dreams," " The Player," "Short Cuts," "Night on Earth," "My Own Private Idaho" "Mrs. Parker and the Vicious Circle." Deutchman left Fine Line in 1995, to co-found independent film production company, Redeemable Features, with partners Peter Newman and Greg Johnson. Films included Tony Vitale's "Kiss Me, Guido," Sarah Kernochan's "All I Wanna Do," Adam Davidson's "" and Tanya Wexler's "Ball in the House."
Filmography as producer/director
2019 Searching for Mr. Rugoff
Filmography as producer
Director's name in brackets after film title.
1997: Kiss Me, Guido
1998: "54"
1999: "All I Wanna Do" aka "The Hairy Bird"
2000: "Way Past Cool"
2002: "Interstate 60"
2002: "Relative Evil" aka "Ball in the House"
2006: "Beauty Remains"
2007 "Speed of Life"
Filmography as Executive Producer
Director's name in brackets after film title.
1987: "Swimming to Cambodia"
1988: "Miles from Home"
1989: "Scenes from a Class Struggle in Beverly Hills"
1991: "Straight out of Brooklyn"
1992 "Waterland"
1993 "The Ballad of Little Jo"
1994 "Mrs. Parker and the Vicious Circle"
1998 "Lulu On the Bridge"
2001 "Center of the World"
2001 "Twelve"
1998: "Killing Time"
2003 "The Lucky Ones"
2005 "Red Doors"
2008 "Brothel"
Other Producer Credits: Associate Producer of John Sayles’ Matewan and Honeydripper ; Consulting Producer on the CBS sitcom Some of My Best Friends.
Marketing & Distribution
Included in the long list of films marketed and distributed by Deutchman:
1976: "Harlan County USA"
1977: "Pumping Iron"
1980: "The Last Metro"
1981: "Lili Marleen"
1982: "Diva"
1982: "Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean"
1984: "The Brother From Another Planet"
1984: "Stop Making Sense"
1985: "A Room With a View"
1989: "Sex, Lies, and Videotape"
1990: "Metropolitan"
1991: "My Own Private Idaho"
1992: "The Player"
1993: "Short Cuts"
1994: "Hoop Dreams"
2006: "This Old Cub"
2007: "Honeydripper"
Academic career
Deutchman began teaching at Columbia University in 1987 as an Adjunct Professor in the MFA Film Program of the School of the Arts. His first course in Marketing and Distribution of Feature Films has been taught continuously since, and is now called The Business of Motion Pictures. He became a full-time Associate Professor in 2000, and was promoted to full Professor in 2009. He was named Chair of the Film Program in July 2011 and served until 2015.
Personal life and education
Deutchman was born in Cherry Point, NC, on a marine base, where he lived for a brief time before his family moved for another short stint in the Bronx. But he claims Chicago as his home town, the place where he discovered his passion for film and the Chicago Cubs. He spent his formative years on the south side, graduating from the Myra Bradwell School. Then, in his early teen years, his family moved briefly to Highland Park, a northern suburb of Chicago, before heading east once again to New Jersey, where he graduated from Paramus High School. But the Cubs beckoned, and Ira made a quick return to the Chicago area, where he graduated as a film major from Northwestern University. Deutchman is married and has two children. His son, Jeff Deutchman, is also in the film business; in 2013, after seven years at IFC Films, he moved to Paramount Pictures as Director of Acquisitions and then in 2014 to Alchemy, where he served as VP of Acquisitions until 2016.; he is currently Senior Vice President of Acquisitions and Production for Neon; he is also the director/editor/producer of the documentary film "", about Obama's presidential election. Ira's daughter, , is an artist and furniture-maker, and his wife, Beth Krieger, is communications director at a New York City independent school.
Archives
In 2015, Deutchman donated his extensive personal archives to the University of Michigan , which also includes the archives of Orson Welles, Robert Altman, John Sayles, Alan Rudolph and Nancy Savoca. Deutchman's collection includes over 40 years of documentation and artifacts of the independent film business from his time at Cinema 5 until the present.