Tamilnadu State law minister Sadasivam asks for his usual-yet-illegal "minister's allocation quota" in student admissions in Chennai Government Law College, but the new Principal strictly refuses to yield. In order to remove the Principal he plans and instigates violence in the Law college campus using his men studying there. Many students die due to this clash and the college is closed for 2 months as the Law minister and principal blame one another. Gunasekaran a 27 year old MBA-graduate hears the mother of a dead student saying "there is no virile man in the state to eliminate these atrocities". He gets angered and takes the matter seriously. He plans and kidnaps Eeswaran the paroled-brother of Law minister,and houses him in an abandoned construction site for 14 days with hands, legs and mouth duct-taped. Eeswaran is forced to drink laterine water to stay alive. At the same time, due to certain coincidences, Guna meets and falls in love with Malini. Their families meet and agree for their wedding. Eeswaran's deadline to return to prison ends, and The law minister tries to find him but to no avail. The law minister is arrested afterward as he had given legal assurance for his brother's parole, and he is removed from state cabinet. Guna then releases a fainted eeswaran, who is promptly arrested. Eeswaran escapes custody by killing 3 policemen and searches for his kidnapper. Due to an error by Guna, Eeswaran captures malini using her bank account number and ties her disguised as a scarecrow atop the same building where he was confinded. Now Guna and Malini's family start searching for malini. At the mean time, to protect the ruling party's image, Sadasivam is killed in a made-up encounter. When Eeswaran is nearly caught by the police he boards a bike, which is being driven by Guna himself. The both reach the building where Malini is held, and realise the truth. In the ensuing Melee, Guna kills Eeswaran by snapping his neck, and rescues Malini. Both of them are admitted in the hospital, where a Police officer Aravindan visits them. The Police have closed Eeswaran's death as encounter and Aravindan has received a promotion for that. He salutes the couple and leaves.
Earlier Saravanan considered Arya and Vishal for the lead role in this film. Later he said that "I watched the trailer of Kumki and was impressed with Vikram’s intense performance. Later when I met him in person, his height, build and confidence made an impact on me. Moreover, his positive attitude and eagerness to take on challenging roles made me sign him up for my film". Vikram Prabhu plays a city-bred youth seething with anger which surfaces every now and then. It was reported that Monal Gajjar was selected for an equally important female role. It was then reported that Surbhi, a Delhi-based girl was cast opposite Vikram. The heroine was not officially confirmed and it was said that the director wanted to reveal her identity once the shooting was completed. Telugu actor Vamsi Krishna was chosen to play the antagonist role in this film. The film's principal photography was commenced on 19 September 2012 in Chennai.
Soundtrack
The film's score and soundtrack were composed by C. Sathya and Released by Sony Music India.
Release
The satellite rights of the film were sold to STAR Vijay.
Critical reception
Ivan Veramathiri opened to positive reviews by critics. Baradwaj Rangan wrote, "Ivan Vera Maathiri is several notches above your usual action movie. The coincidences are smartly woven in, the location shooting is nicely done, and some of the action, especially a chase down a busy road, is staged quite well. More importantly, the film never loses sight of the personal costs, the collateral damage, that come with vigilantism". Sify wrote, "Director Saravanan after the brilliant Engeyum Eppothum is not in his elements in the thriller genre, where he wants to show the nexus between the politician and corrupt education system. However, he is able to keep the audience spellbound in the last 15 minutes of the film which is electrifying". Filmibeat gave 3 out of 5 and wrote, "Director Saravanan has tried hard to write a screenplay to churn out a message-oriented movie with commercial ingredients. His screenplay manages to win audience appreciation for his attempt". The Times of India gave 3 stars out of 5 wrote, "If the screenplay was the strength of Saravanan's debut Enageyum Eppothum, here, it becomes a weakness as the director's attempts to make a "different" vigilante film get lost in implausibility, patronizing and sub-par acting. He has the outline of a terrific action movie plot; However, the scenes aren't particularly interesting beyond a strictly functional level". Rediff gave 2.5 stars out of 5 and wrote, "Ivan Veramathiri lacks the simplicity, depth and magic of Director M Saravanan’s last film Engeyum Eppodhum". Indiaglitz gave 3 out of 5 saying "Saravanan is known to make his stories gripping and racy. With Sakthi and Srikar Prasad for technical expertise, the director has re-established his name in the tinsel town with 'Ivan Veramathiri'. The film's screenplay slows down at places, but that is not entirely a shortfall." Desimartini gave 3 out of 5. Behindwoods gave 3 stars out of 5 and wrote, "Ivan Vera Mathiri is likely to leave you satisfied having served its well distributed portions of comedy, romance, action, suspense and all round entertainment".
Box office
At the TN box office, the film grossed on its first day and earned over during the first weekend. The film later slowed down at the box office owing to big budget films like Biriyani, Endrendrum Punnagai, Veeram and Jilla, but yet remained steady at multiplexes and completed a 100 days-run in one theater.
