J.H. Filbert


J.H. Filbert, Inc. was a company based in Baltimore, Maryland, United States that produced margarine and butter substitute products, including Mrs. Filbert's Margarine and I Can't Believe It's Not Butter!.
The company was founded by John H. Filbert, who died in 1917. His widow, Martha V. Filbert then took over as president, and served in that role for over thirty years, until her death in 1954.
In 1972, Central Soya acquired the privately owned company, which at that time had reached annual sales of $63 million and was the largest privately owned manufacturer in Baltimore. In 1979, Filbert invented I Can't Believe It's Not Butter! and began marketing it in 1981.
Unilever acquired Filbert in 1986 for $23 million in order to add East Coast U.S. manufacturing capacity. It continues to market some Filbert-created products.
The Filbert Family resides in Baltimore County Maryland. John H Filbert III youngest of Mr. and Mrs. John H Filbert III took over as regional sales director until 1986. John Harry Filbert III continued on to Real Estate and built much of what is now known as Ocean City Maryland. Board Member CEO January Corporation Ocean City Maryland. Filbert Realtor Inc. Ocean City Maryland.
John Harry Filbert III died June 20th 2019 at his Thoroughbred Horse Farm in Monkton Maryland. He is survived by his wife Dorian I. Filbert, his Niece Sandra A. Brookman, four children Charlotte Filbert Caldwell, John Harry Filbert IV, Erskine I. Filbert, and Timbrooke F. Filbert. Grandchildren Charles Martin Wolf Caldwell and Penelope Grace Filbert