For most of the 1970s, he worked as a Paris-based newspaper correspondent and roving reporter on third world affairs for Dutch media, with isolated contributions to foreign newspapers such as the French Le Monde and the British The Guardian. In line with the spirit of May 1968 in France and widespread opposition to the U.S. involvement in the Vietnam war, he adhered to the unequal exchange and dependency theory, and came to sympathize with liberation movements and third world revolutions. Two of his early books then focused on the new conflicts arising from them. The rise and fall of Lin Piao dealt with ultraleftism during the Chinese cultural revolution. The third Indochina war dealt with the subsequent confrontation between China, Vietnam and Cambodia. In the course of the early 1980s, however, Van Ginneken recognized that he had become too much of a fellow traveler, and returned to academic work in his original fields.
Academic Work
This covered three themes: first the history of science, second social, political and mass psychology, third media images of other cultures. On the first theme, he published a series of studies on the history of political psychology, crowd psychology, mass psychology and social psychology. He just completed a biography of Kurt Baschwitz: a Jewish- German- Dutch pioneer of communication studies and social psychology. The second theme concerned new approaches to mass psychology and collective behavior sociology, in line with complex adaptive systems and chaos theoryin Collective behavior and public opinion – Rapid shifts, with a further Dutch title on self-organization and swarming. Some of his further Dutch books dealt with mass psychology subjects such as behavioral economics and finance, hidden persuaders, and emotional contagion in large groups. Most recently, he has published two books on strange correlates of leadership. The third theme concerned a series of studies on media psychology, and stereotypes about cultural identity. In the international news media: with Understanding global news. In movies: with Screening difference – How Hollywood blockbusters imagine race, ethnicity and culture. As well as on the clash of civilizations, with further Dutch titles on classical comic strips, interpersonal communication and the immigration debate. Next to his academic work, Van Ginneken always remained involved in a wide range of non-academic projects, for instance in science communication: for national events, major museums and prime-time television. Today, he is an independent speaker and writer, based near Nice in France.
