James Andrews (businessman)
James Andrews is an American marketing executive and speaker on pop culture and social media.Career
Andrews worked as a senior director of marketing at Columbia Records. He went on to hold the position of executive vice president of marketing at Ecko Unlimited. Andrews created SoulPurpose.com, an online community and e-mail newsletter for the entertainment industry. He sold SoulPurpose.com to Urban Box Office in the late 1990s and joined UBO as executive vice president.
Andrews recently held the position of vice president/director of the Interactive Communications Division of Ketchum, a global public relations firm. During his time at Ketchum, Andrews created an industry controversy with his use of the micro-blogging platform, Twitter. The controversy was covered in multiple publications.
Andrews has been featured in The Wall Street Journal and Variety. He appears on CNN as a commentator on the news and social media and blogs for FastCompany.com.Interviews
