He was the founder of Valley Broadcasting Company in 1971 and had served as the company's chief executive officer from 1979 to 2014 on KVBC-TV, the NBC affiliate in Las Vegas, The station went on the air as KLRJ-TV on channel 2 on January 23, 1955, licensed to Henderson and owned by the Donrey Media Group along with the Las Vegas Review-Journal and KORK radio. Soon after, the station changed its calls to KORK-TV, matching its radio sister, and moved its license and studios to Las Vegas. The station became a primary affiliate of NBC, but carried other networks as well. During the late 1950s, the station was also briefly affiliated with the NTA Film Network. In 1967, KORK-TV moved to channel 3 to avoid interference with newly signed-on KTVN in Reno, Nevada. From 1971 onward, a group of local residents led by Las Vegas attorney James E. "Jim" Rogers made an effort to take control of KORK. The group gained further momentum in the late 1970s, after Donrey began heavily preempting NBC programming in order to sell more local advertising, though NBC was far less tolerant of this than the other networks at the time. The most notable of these preemptions was the 1978 World Series, angering both NBC and several Las Vegas area viewers, some of whom complained to the Federal Communications Commission. Facing pressure from both NBC and the FCC, Donrey was forced to sell the station to the Rogers group's holding company, Valley Broadcasting Company, in 1979. Donrey retained KORK radio, and as a result on October 1, 1979 the station became KVBC, reflecting the new ownership. Since then, the station has more or less cleared the whole NBC lineup. Rogers owns 98% of the stock of Sunbelt Communications Company, which owns and operates the NBC affiliate television stations in Las Vegas, Reno and Elko, Nevada; Yuma, Arizona-El Centro, California; Helena, Montana; Pocatello-Idaho Falls, Idaho; Casper, Wyoming; and the Fox affiliate in Twin Falls, Idaho. Rogers was in active law practice in Las Vegas from 1964 through 1988, at which time he ceased practicing to devote 100% of his time to the development of the television and radio stations of Sunbelt. Rogers became a member of the Board of Directors of Nevada National Bank in 1981, served as a member of the bank's Loan Committee for ten years and was chairman of the board from 1985 to 1987. He was involved in the purchase of Nevada National Bank by Security Pacific Bank of California in 1989, and served on the board of directors of Security Pacific Bank, Nevada until it was purchased by Bank of America. He was a founder and served on the board of directors of Community Bank of Nevada, and was chairman of its Loan Committee until he left that bank to form Nevada First Bank in 1998. He is a founder and presently serves as the chairman of the board of Nevada First Bank. Rogers was appointed by the Board of Regents to serve as the UCCSN's Interim Chancellor on May 7, 2004.
Philanthropic activity
An active supporter of education, he and his wife, Beverly, have made substantial financial contributions to various colleges and universities. Their gift to the University of Arizona College of Law totaled $115 million. In November 1998, the Arizona Board of Regents renamed the University of Arizona college of Law James E. Rogers College of Law. Active in all the communities in which Sunbelt has television stations, Rogers serves as a member of the Dean's Advisory Council of the University of Nevada, Engineering College in Reno, Nevada ; is a member of the Dean's Council of the UNLV College of Law in Las Vegas ; and is a member and President-Elect of the Idaho State University Foundation in Pocatello, Idaho . Sunbelt has constructed a building on the campus of Great Basin Community College in Elko, Nevada at a cost to Sunbelt of approximately $1.25 million. This building houses an NBC station and a classroom for teaching communications.
Marriage and children
He was married to Beverly Barlow. Jim Rogers had 3 children from a previous marriage: Suzanne Rogers Plant, Kimberly Rogers Cell, and Perry Rogers; and eight grandchildren. He announced in early 2014 that when he died, his wife, Beverly, would take over ownership of the television stations. The flagship station was later sold to Sinclair Broadcast Group which effectively made Intermountain West Communications Company as a defunct company.
