James Hoffmann
James Hoffmann is an English businessman, author, barista and online influencer. He first came to prominence after winning the World Barista Championship in 2007. Afterwards, he went on to co-found Square Mile Coffee Roasters in 2008, a London-based specialty coffee company, and in 2014, he published The World Atlas of Coffee, which has been translated into several languages. Since 2018 he has gained popularity on the online video-sharing platform Youtube, with his channel garnering over 400,000 subscribers. He primarily discusses the specialty coffee industry, reviews coffee equipment and evaluates different brewing methods.
