James McLernon
James Wright McLernon was an automobile company executive who worked for Chevrolet while at General Motors as an engineer. Born in Kenmore, New York, he became the first president in 1976 of manufacturing at Volkswagen of America, the U.S. division of Volkswagen AG. He was assigned to get VW's Westmoreland Assembly Plant, the first factory in the United States operated by a non-American automaker, up and running in 1978 and then became president of VW's entire American division. His role at Volkswagen was controversial, due to the softening of the Volkswagen Rabbit, to make the car appeal to a mass market. He was fired by Carl Hahn when Hahn became the chairman of Volkswagen AG in 1982.
McLernon died March 21, 2020.
