Jamie Marie Kern Lima is an Americanentrepreneur and former journalist. She is the co-founder and CEO of It Cosmetics and was also a television news reporter for several years. Prior to that, Lima was a contestant on the first season of Big Brother. She had also competed in the Miss USA pageant and won the Baywatch College Search in 1999, where she appeared on an episode of the television show. Lima credited her experience to first learning about body makeup.
Biography
Lima was born Jamie Marie Kern in San Rafael, California but later moved to Des Moines, Washington. She graduated from Washington State University. After winning the title Miss Washington USA in late 1999, Lima went on to compete in the Miss USA 2000 pageant held in Branson, Missouri. The pageant was won by Lynnette Cole from Tennessee. Also in 2000, she appeared in season one of the Reality TV showBig Brother. She was the last female houseguest left on that season. Three men remained after she left. Lima graduated with an MBA from Columbia Business School in 2004 and worked as a field reporter for KNDU until 2006 when she then moved to Portland, Oregon where she worked for KPTV. She remains in contact with the Washington pageant system and hosted the Miss Washington USA 2006 pageant won by Tiffany Doorn of Woodinville. Lima is the co-founder and current CEO of It Cosmetics–a prestige color cosmetics line for face and body. She launched the line in the United States in 2008 and expanded into Canada in 2009, with its products becoming available in more than 200 beauty boutiques in the United States, as well as being featured on QVC. It Cosmetics gained a large number of celebrity fans; including many cast members of the hit TV showDancing With The Stars, who use both the face and body products. Lima has recently made appearances on the TODAY Show, Rachael Ray, Extra!, and E! News along with many others representing her beauty line. She won the Redbook Magazine MVP award for 2008 for her Leg Sculpting Kit, by the name of Smokin' Hot Legs. Lima has also lived in and visited several countries including Thailand, Brazil, Mexico, Australia, Italy, France, Japan and Cambodia. She also did live reports from the Vatican City for KNDU in Kennewick on Pope John Paul II's death. In August 2019, Lima announced she would be leaving her role as CEO of IT Cosmetics.
